# Spreadable Pumpkin Butters Land O' Lakes Butter Now Comes in a Seasonal Pumpkin Spice Flavor By Katherine Pendrill | Published 2016-10-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/seasonal-pumpkin-spice-flavor References: [preparedfoods](http://www.preparedfoods.com/articles/118799-pumpkin-spice-butter) & [landolakes](https://www.landolakes.com/products/butter/tubs/pumpkin-pie-spice-butter-spread/) While it may seem as though pumpkin flavoring has already been infused into every product imaginable, [Land O' Lakes](https://www.trendhunter.com/trends/land-olakes-butter-balls) recently upped the ante with the debut of its seasonal pumpkin spice flavor. While only available until November, the [creamy pumpkin spread](https://www.trendhunter.com/trends/kerrygold-sweet-spreadables) provides a delicious way to add a bit of pumpkin spice to nearly any dish. The seasonal pumpkin spice flavor from Land O' Lakes takes the company's signature butter and infuses it with a combination of brown sugar and warm spices. Unlike some pumpkin-flavored products, the butter is heavily spiced to deliver an authentic pumpkin taste. The butter also boasts a smooth and velvety texture, which makes it ideal for spreading on anything from toast to oatmeal. For those who have yet to tire of fall's most beloved gourd, this heavily spiced spread is the perfect option. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 4% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Seasonal Flavor Infusion:** The trend of infusing seasonal flavors into traditional products creates opportunities for companies to attract customers with limited-time offerings. - **Authentic Taste Experience:** Consumers are seeking products that deliver genuine and intense flavors, providing opportunities for companies to innovate and create more heavily spiced options. - **Versatile Spreads:** The trend of versatile spreads allows consumers to easily incorporate seasonal flavors into their everyday meals, opening up opportunities for companies to create unique and flavorful spreads. ### Industries Being Reshaped - **Food Manufacturing:** Food manufacturers can capitalize on the trend of seasonal flavor infusions by creating limited-edition, seasonal products that cater to the changing tastes and preferences of consumers. - **Butter and Dairy:** The butter and dairy industry can leverage the trend of creating authentic taste experiences by developing infused butters with distinct flavor profiles, such as the pumpkin spice butter by Land O' Lakes. - **Breakfast and Snack Foods:** The trend of versatile spreads presents an opportunity for the breakfast and snack food industry to create innovative products that can be easily incorporated into toast, oatmeal, and other meals for a quick and flavorful experience. ## Related on Trend Hunter - [Pumpkin Spice Cream Cheeses](https://www.trendhunter.com/trends/pumpkin-spice-cream-cheese-1.md) - [Seasonally Spiced Cheese Wedges](https://www.trendhunter.com/trends/the-laughing-cow-pumpkin-spice.md) - [Seasonally Inspired Avocado Oils](https://www.trendhunter.com/trends/pumpkin-spice-avocado-oil.md) - [Pumpkin Spice-Inspired Creamers](https://www.trendhunter.com/trends/pumpkin-spice-enhanced-creamer.md) - [Pumpkin Spice Plant-Based Creamers](https://www.trendhunter.com/trends/pumpkin-spice-plantbased-creamer.md) - [Seasonally Spiced Indulgences](https://www.trendhunter.com/trends/pumpkin-spice-collection.md) - [Fall-Inspired Cream Cheeses](https://www.trendhunter.com/trends/pumpkin-spice-spread.md) - [Autumnal Cottage Cheeses](https://www.trendhunter.com/trends/pumpkin-spice-cottage-cheese.md) - [Fall-Ready Ice Cream Flavors](https://www.trendhunter.com/trends/pumpkin-spice-ice-cream-1.md)