# Festive Pet Food Ranges These Seasonal pet Products from Mars Petcare are Launching in the UK By Michael Hemsworth | Published 2020-10-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/seasonal-pet-products References: [talkingretail](https://www.talkingretail.com/products-news/non-food/mars-petcare-expands-seasonal-portfolio-07-10-2020/) & [mars](https://www.mars.com/made-by-mars/petcare) These seasonal pet products have been announced by [Mars Petcare](https://www.trendhunter.com/trends/sheba-kitten) as a range of options for owners to pick up for their furry friends this holiday season when looking to give them a treat. The product range will consist of an array of meals and treats including Sheba Christmas Dinner in Gravy, Pedigree Christmas Dinner in Gravy, [Pedigree Schmacko Turkey](https://www.trendhunter.com/trends/pedigree-drizzlers-sauce), [Pedigree Rodeo](https://www.trendhunter.com/trends/multipack-pet-food) Turkey and Dreamies Salmon & Turkey Mix. The products will be supported by a £1 million TV campaign for both Dreamies and Pedigree that will be running throughout November and December. Marketing Portfolio Director at Mars Petcare Arthur Renault spoke on these new seasonal pet products saying, "After this year’s events, we can’t be sure what Christmas 2020 holds, but we know owners want to mark seasonal occasions with their pets, whether that be including them in gift giving or having a special meal for them to enjoy.” ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 39% | Activity: 34% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Pet Products:** Opportunity for companies to create and launch festive pet food ranges during holiday seasons. - **Holiday Campaigns:** Disruptive innovation opportunity to develop marketing campaigns specifically targeting pet owners during the festive period. - **Specialty Pet Foods:** Rise in demand for unique and gourmet pet food options, offering an opportunity for companies to introduce specialized pet food ranges for specific occasions. ### Where This Applies - **Pet Food Industry:** Opportunity for pet food manufacturers to expand their product offerings by introducing seasonal pet food ranges. - **Marketing and Advertising Industry:** Opportunity for agencies to develop creative and impactful holiday campaigns specifically targeting pet owners. - **Retail Industry:** Opportunity for retailers to enhance their pet food inventory by stocking seasonal pet products, catering to the demands of pet owners during the holiday season. ## Related on Trend Hunter - [Wintery Pet Product Ranges](https://www.trendhunter.com/trends/lilys-kitchen.md) - [Festive Pet Product Collections](https://www.trendhunter.com/trends/christmas-pet-range.md) - [Festively Inspired Snack Candies](https://www.trendhunter.com/trends/mars-wrigley-christmas-products.md) - [Holiday Pet Product Ranges](https://www.trendhunter.com/trends/petsmart-merry-bright-holiday-collection.md) - [Expansive Seasonal Pet Products](https://www.trendhunter.com/trends/petco-merry-makings-holiday-collection.md) - [High-Quality Halloween Pet Foods](https://www.trendhunter.com/trends/halloween-pet-foods.md) - [Festively Inspired Cat Foods](https://www.trendhunter.com/trends/applaws-holiday-selection.md) - [Pet-Centered Holiday Products](https://www.trendhunter.com/trends/pet-centered-holiday-products.md) - [People-Pet Treat Packs](https://www.trendhunter.com/trends/mars-tails-treating-pack.md)