# Festive Coffeehouse Treats Starbucks Adds Tiramisu Velvet to Its Holiday Menu By Amy Duong | Written with AI assistance | Published 2026-10-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/seasonal-holiday-menu-items References: [instagram](https://www.instagram.com/reel/DeHaRXEPBfM/)  Starbucks is expanding its [holiday menu](https://www.trendhunter.com/trends/festive-drink-menu) with Tiramisu Velvet drinks, giving seasonal orders a [dessert-like turn](https://www.trendhunter.com/trends/starbucks-valentines-day-drinks) instead of relying only on the usual mint-and-mocha lane. The broader offering pairs that newcomer with returning [seasonal staples plus food and merchandise](https://www.trendhunter.com/trends/2024-holiday-drinkware), so the holiday stop stretches beyond a quick coffee pickup. A Christmas Tree glass cup is a collectible hook, turning part of the menu into something that sticks around after the drink is gone. With merch split into three collections, Starbucks is treating the season as a fuller ritual that blends sipping with a keepsake moment. For shoppers, this means one visit can cover a festive beverage, a snack, and a gift without adding another stop to the holiday errand list. Image Credit: @snackolator ## Trend Insights (Trend Hunter) - Score: 9.5/10 - Popularity: 92% | Activity: 92% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Dessert-inspired Beverages:** Dessert flavors like tiramisu create space for premium seasonal drinks that feel more indulgent than standard coffee offerings. - **Collectible Holiday Merch:** Limited-edition cups and themed collections extend brand engagement beyond consumption by turning seasonal purchases into keepsakes. - **One-stop Gifting Rituals:** Bundling drinks, snacks, and merchandise positions coffeehouses as convenient holiday destinations for both self-treating and gift buying. ### Industries Being Reshaped - **Specialty Coffee:** Seasonal menu expansion gives cafes room to compete through novelty, indulgence, and occasion-based customer visits. - **Foodservice Retail:** Hybrid beverage, food, and merchandise formats blur the line between quick-service dining and curated retail experiences. - **Consumer Gifting:** Affordable branded merchandise tied to festive rituals supports impulse gifting within everyday shopping routines. ## Related on Trend Hunter - [Gifting-Ready Cafe Merch Lines](https://www.trendhunter.com/trends/starbucks-holiday-merchandise.md) - [Wintery Coffee Recipe Relaunches](https://www.trendhunter.com/trends/eggnog-latte-1.md) - [Festive Mille-Feuille Lattes](https://www.trendhunter.com/trends/hazelnut-praline-millefeuille-oatmilk-latte.md) - [Vibrantly Hued Holiday Drinks](https://www.trendhunter.com/trends/starbucks-japan-joyful-medley.md) - [Frozen Specialty Beverages](https://www.trendhunter.com/trends/starbucks-x-target.md) - [Cozy Post-Holiday Menus](https://www.trendhunter.com/trends/starbucks-spotlights.md) - [Comfort-Boosting Seasonal Drinks](https://www.trendhunter.com/trends/starbucks-holiday-flavors.md) - [Wintery Dessert Coffee Ranges](https://www.trendhunter.com/trends/starbucks-holiday-menu.md) - [Festive Dessert-Themed Cafe Drinks](https://www.trendhunter.com/trends/third-wave-coffee-happy-holidays-menu.md)