# Fall-Themed Private Label Candies Love's Seasonal Gummy Candies are a First from the Brand By Michael Hemsworth | Published 2025-08-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/seasonal-gummy-candies References: [storebrands](https://storebrands.com/loves-sweetens-private-label-mix-seasonal-gummis) & [loves](https://www.loves.com)  The Love's seasonal gummy candies have been announced by the convenience store brand as its first-ever seasonal range of products that will encourage shoppers to mark the seasonal shift in an unexpected way. The products come in a series of [fall and Halloween-themed varieties](https://www.trendhunter.com/trends/limitededition-halloweeen-treats) such as [Gummy Monsters](https://www.trendhunter.com/trends/monsters-approved-candies), Gummy Worms, Gummy Jack-o-Lanterns, Apple Harvest Mix and Sour Gummy Worms. The products also respond to the popularity of [private label treats](https://www.trendhunter.com/trends/kroger-private-selection) as consumers gravitate towards cost-conscious ways to indulge. Senior Manager of Private Brands Casey Creegan commented on the Love's seasonal gummy candies saying, "Our first seasonal candy launch is an exciting step in growing our private label brand, delivering fun, limited-time offerings that connect with customers in new ways. By expanding into seasonal offerings, we are looking to connect with customers in different ways and be seen as a destination for value and innovation." ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 19% | Activity: 19% | Freshness: 48% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Seasonal Product Innovation:** Creating limited-time seasonal products can capture consumer interest and drive store traffic, offering a unique way for brands to engage with seasonal trends. - **Private Label Popularity:** The rise in demand for private label products reflects a consumer shift towards value-oriented purchases, opening opportunities for brands to enhance their market presence through tailored offerings. - **Nostalgic Candy Creations:** Combining nostalgic themes with contemporary flavors in candies can attract diverse consumer demographics, fostering brand loyalty and differentiation in the crowded confectionery market. ### Industries Being Reshaped - **Confectionery Industry:** The confectionery industry is experiencing a shift as private label brands introduce seasonal and themed offerings, challenging traditional brand dominance with innovative product lines. - **Retail Industry:** Retailers are increasingly leveraging private label products to differentiate themselves from competitors, as consumers seek affordable yet high-quality alternatives. - **Food Manufacturing Industry:** The food manufacturing industry is poised for transformation as innovations in themed and seasonal private label products demand agile production capabilities and creative product development. ## Related on Trend Hunter - [Seasonal Licorice Candies](https://www.trendhunter.com/trends/american-licorice-company-halloween.md) - [Seasonal Autumn Treats](https://www.trendhunter.com/trends/target-1.md) - [Autumnal Private Label Products](https://www.trendhunter.com/trends/seasonal-own-brands-products.md) - [Spooky Private Label Treats](https://www.trendhunter.com/trends/albertsons-overjoyed-halloween.md) - [Confectionary Candy Debuts](https://www.trendhunter.com/trends/hancocks.md) - [Autumnal Apple Sour Candies](https://www.trendhunter.com/trends/sour-patch-kids-apple-harvest.md) - [Seasonal Freeze-Dried Treats](https://www.trendhunter.com/trends/sow-good.md) - [Better-For-You Halloween Lollipops](https://www.trendhunter.com/trends/zolli-candy-seasonal-packaging.md) - [Pumpkin-Shaped Chocolate Confections](https://www.trendhunter.com/trends/pumpkinshaped-confections.md)