# Seasonal Decor Ads Hudson's Bay's 'The Room of the Season' Campaign Celebrates Spring By Jana Pijak | Published 2017-11-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/seasonal-decor References: [youtube](https://www.youtube.com/watch?v=j3Ktexg1gKA) & [thebay](https://www.thebay.com/) Canadian retailer Hudson's Bay is known for its premium fashion, lifestyle, and seasonal decor products. 'The Room of the Season' is a recent campaign launched by the company, celebrating Spring-themed essentials for the home. Emphasizing key pieces of furniture that help add a touch of fun and sophistication to interiors, this campaign embraces the new possibilities of Spring -- a time that is often synonymous with [cleansing rituals](https://www.trendhunter.com/trends/mrs-hinchs-cosy-season-collection), and opportunities for renewal in all aspects of consumers' lives. This [seasonal decor ad](https://www.trendhunter.com/trends/dream-the-possibilities) spotlights recent trends in the interior design industry, including a [revival of crafts-themed pieces](https://www.trendhunter.com/trends/home-interior-accents), a vintage modern fusion aesthetic, and the idea of blues as a neutral shade. Targeting consumers looking to revamp their home as a new season approaches, Hudson's Bay successfully promotes its products to those seeking change and excitement. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Spring-themed Essentials:** Companies can explore the trend of Spring-themed essentials and market their seasonal products accordingly. - **Crafts-themed Pieces:** Businesses can innovate by incorporating crafts-themed pieces into their seasonal decor products and appeal to the consumer's desire for unique, artisanal pieces. - **Vintage Modern Fusion Aesthetic:** There is an opportunity for companies to create a unique vintage modern fusion aesthetic that is popular in the interior design industry and market their products accordingly. ### Where This Applies - **Retail:** Retail companies can take advantage of the Spring season to promote their seasonal decor products and attract new customers. - **Interior Design:** The interior design industry can create new opportunities by reviving crafts-themed pieces, incorporating the vintage modern fusion aesthetic, and using blues as a neutral shade. - **Home Furnishings:** Home furnishing companies can take advantage of the consumer desire for change and excitement during the Spring season to promote their products and encourage customers to revamp their homes. ## Related on Trend Hunter - [Springtime Retailer Decor Ranges](https://www.trendhunter.com/trends/ikea-tjrlek-collection.md) - [Summer-Ready Home Decor](https://www.trendhunter.com/trends/summer-refresh.md) - [Furniture-Honoring Campaigns](https://www.trendhunter.com/trends/wherever-life-goes.md) - [Curated Home Decor Platforms](https://www.trendhunter.com/trends/modern-decor-for-home.md) - [Customizable Summer Home Décor](https://www.trendhunter.com/trends/shutterfly-outdoor-collection.md) - [Playful Holiday Jewelry Campaigns](https://www.trendhunter.com/trends/decorating-season.md) - [Diversity-Focused Furniture Campaigns](https://www.trendhunter.com/trends/making-space1.md) - [Season-Inspired Rug Lines](https://www.trendhunter.com/trends/artistic-rug-range.md) - [Affordably Decorated Getaways](https://www.trendhunter.com/trends/house-of-homegoods.md)