# Seasonal Coffee Menus BIGGBY COFFEE Pairs Peppermint Drinks With a Maple Waffle Sandwich By Adam Harrie | Written with AI assistance | Published 2026-11-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/seasonal-coffee-menus References: [restaurantmagazine](https://www.restaurantmagazine.com/biggby-coffee-festive-drinks-food-treats)  BIGGBY COFFEE rolled out a winter menu running through Jan. 4 that features returning [peppermint drinks](https://www.trendhunter.com/trends/gingerbread-latte-and-peppermint-mocha) alongside a breakfast item built for colder mornings. The seasonal set keeps the focus on comfort orders, with the ‘Peppermint Stick Mocha’ joined by the ‘Maple Waffle Sandwich.’ ‘More the Merri-Mint Mondays’ ties a qualifying peppermint latte to $1 off a ‘Bragel’ or Maple Waffle Sandwich, giving regular visitors a reason to add food instead of stopping at a drink. BIGGBY COFFEE operates more than 470 locations across 13 states, giving the winter offer a multi-state footprint. BIGGBY COFFEE shows how more than 470 locations can make the winter menu a repeat-visit tool, not just a flavor drop, while linking a seasonal beverage to a meal discount turns holiday taste into a traffic driver during a busy errand season, when coffee runs compete with breakfast and gift-card purchases. Image Credit: BIGGBY COFFEE ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 68% | Activity: 42% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Seasonal Comfort Pairings:** Limited-time beverage and breakfast bundles create room for brands to turn familiar holiday flavors into higher-value morning routines. - **Promotion-led Menu Traffic:** Discount mechanics tied to specific menu combinations can transform seasonal launches into repeat-visit drivers across regional store networks. - **Cold-weather Breakfast Experiences:** Warm, indulgent food-and-drink pairings signal potential for quick-service brands to own comfort-focused occasions during winter errand periods. ### Sectors Adopting This - **Coffee Shops:** Cafe chains can use seasonal drink platforms to expand attachment rates and compete beyond the beverage occasion. - **Quick-service Restaurants:** Bundled breakfast promotions highlight how limited-time menus can blend convenience, value, and novelty to capture commuter spending. - **Foodservice Marketing:** Multi-state seasonal campaigns reveal opportunities for localized urgency and habit-building offers that connect flavor nostalgia with measurable traffic growth. ## Related on Trend Hunter - [Dessert-Inspired Holiday Coffees](https://www.trendhunter.com/trends/dessert-inspired-holiday-coffees.md) - [Edgy Holiday Beverage Campaigns](https://www.trendhunter.com/trends/dutch-bros-coffee.md) - [Irish Cream Coffee Menus](https://www.trendhunter.com/trends/biggby-coffee-irish-cream.md) - [Festive Dessert-Themed Cafe Drinks](https://www.trendhunter.com/trends/third-wave-coffee-happy-holidays-menu.md) - [Holiday-Inspired Specialty Drinks](https://www.trendhunter.com/trends/holiday-inspired-specialty-drinks.md) - [Cozy Cafe Refreshment Menus](https://www.trendhunter.com/trends/pjs-coffee-seasonal-sips-unwrapped.md) - [Extensive Seasonal Cafe Menus](https://www.trendhunter.com/trends/ziggis-holiday-menu.md) - [Summer Fruit Cafe Refreshments](https://www.trendhunter.com/trends/biggby-coffee-peach-drinks.md) - [Sweet Cinnamon Cafe Menus](https://www.trendhunter.com/trends/caribou-coffee-winter-menu.md)