# Anticipatory Seasonal Beverage Trackers This Website Will Reveal When It's PSL Season By Ell Smith | Published 2017-08-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/seasonal-beverage References: [foxnews](http://www.foxnews.com/food-drink/2017/08/29/web-developer-creates-pumpkin-spice-latte-tracker-for-starbucks-enthusiasts.html) & [isitpumpkinspiceseason](https://isitpumpkinspiceseason.com/) [Starbuck's](https://www.trendhunter.com/trends/cold-foam-drinks) [Pumpkin Spice Latte](https://www.trendhunter.com/trends/pumpkin-spice-latte-season) is more than seasonal beverage, its an emblem of modern culture, and an indicator of the turning season. As summer comes to a close, the anticipation of the PSL begins to gain traction, encouraging one web developer to design a website that ensures all fans of the [sugary drink](https://www.trendhunter.com/trends/pumpkin-spice-beverage1) have immediate access to it upon release. The humorous website simply relays a one, or two word response to the question "Is it pumpkin spice season yet?" When the PSL is not available for consumption, a bold, red-lettered "Not Yet" reads across the screen. When the beverage is released, the site will simply read "Yes," encouraging consumers to enjoy the season. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 7% | Activity: 2% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Seasonal Beverage Tracking:** Develop tracking tools that cater to consumers' anticipation of popular seasonal beverages. - **Humorous Niche Websites:** Create humorous, simple websites that cater to niche audiences. - **Cultural Product Indicators:** Identify products that act as cultural indicators and design marketing strategies around them. ### Who This Affects Most - **Beverage Industry:** Anticipate and cater to consumer trends by developing tracking tools for popular beverages. - **Web Development Industry:** Create simple, humorous websites that cater to niche audiences. - **Marketing Industry:** Identify cultural product indicators and design marketing strategies around them to reach target audiences. ## Related on Trend Hunter - [Celebratory Autumnal Cafe Menus](https://www.trendhunter.com/trends/starbucks-fall-menu.md) - [Ready-to-Drink Seasonal Lattes](https://www.trendhunter.com/trends/the-starbucks-pumpkin-spice-latte.md) - [Pumpkin-Inspired Caffeine Drinks](https://www.trendhunter.com/trends/pumpkin-spice-beverage.md) - [Cozy Fall Menu Items](https://www.trendhunter.com/trends/cozy-fall-menu.md) - [Seasonally Spiced Indulgences](https://www.trendhunter.com/trends/pumpkin-spice-collection.md) - [PSL-Inspired Chocolates](https://www.trendhunter.com/trends/nuggets-pumpkin-spice-latte.md) - [Chilled Autumnal Retailer Refreshments](https://www.trendhunter.com/trends/7eleven-fall-drinks.md) - [Expanded Autumn Coffee Offerings](https://www.trendhunter.com/trends/autumn-coffee.md) - [Seasonal Cafe Birthday Promotions](https://www.trendhunter.com/trends/psl-temporary-tattoo-sheets.md)