# Coral Cosmetic Branding Seascape Packaging Exudes the Beauty of Marine Inspiration and Ingredients By Amelia Roblin | Published 2012-03-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/seascape-packaging References: [thedieline](http://www.thedieline.com/blog/2012/2/14/seascape-island-apothecary.html) & [seascapeuk](http://www.seascapeuk.com/) To encourage consumers to mindfully experience time in the bathtub as an opportunity to stop, enjoy, relax and escape, Seascape packaging was designed to express the [splendor of the environment](https://www.trendhunter.com/trends/groupe-gm-and-algotherm) and reference the high quality of the natural ingredients in each product. Bianca O’Connor took a very different approach to achieving this from the way that many designers have come to showcase organic goods. There isn't a single hint of that brown recycled paper or a liberal use of forest green ink branding the Seascape Island Apothecary line. Instead, many of the boxes that contain the body wash bottles and pumps are predominantly white, referencing the [purity of the products](https://www.trendhunter.com/trends/fruit-bliss) and the cleansing properties of the ocean. However, Seascape packaging is also elegantly embellished with gorgeous graphic illustrations of [colorful flowers](https://www.trendhunter.com/trends/bath-experience), nestled into the stylized silhouettes of seahorses. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 81% | Activity: 80% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Mindful Bathing:** Designing packaging that encourages consumers to mindfully enjoy their bathing experience by creating a serene and visually appealing environment through packaging design. - **Nature-inspired Branding:** Using graphic illustrations of natural elements, such as flowers and seahorses, to create a connection with the environment and highlight the use of high-quality natural ingredients in cosmetic products. - **Minimalist Packaging:** Adopting a predominantly white packaging approach that emphasizes purity and cleanliness while using elegant embellishments to add visual interest and enhance the aesthetic appeal. ### Who This Affects Most - **Cosmetics:** The cosmetic industry can explore creating packaging that focuses on mindful bathing experiences and incorporates elements of nature-inspired branding. - **Wellness and Spa:** The wellness and spa industry can leverage minimalist packaging design to enhance the visual ambiance and relaxation experience for customers during their treatments or visits. - **Graphic Design and Packaging:** The graphic design and packaging industry can embrace the trend of nature-inspired branding to create visually stunning and appealing designs for various products beyond cosmetics. ## Related on Trend Hunter - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Marine Biotech Skincare](https://www.trendhunter.com/trends/dulcie.md) - [Organic Gradient Sunscreens](https://www.trendhunter.com/trends/sunscreen-packaging-designs.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Computational Undersea-Inspired Soaps](https://www.trendhunter.com/trends/coral-soaps-collection.md) - [Playful Artist-Designed Skincare](https://www.trendhunter.com/trends/the-isle-adventure.md) - [Mermaid-Inspired Makeup Collections](https://www.trendhunter.com/trends/shells-jewel-collection.md) - [Coastal-Inspired Personal Care Sets](https://www.trendhunter.com/trends/personal-care-set.md) - [Seaweed-Crafted Watch Packaging](https://www.trendhunter.com/trends/id-genve.md)