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# Eco Skyscraper Makeovers
Sears Tower Gets Greener

By Marissa Brassfield | Published 2008-10-10 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/sears-tower-green
References: [luxist](http://www.luxist.com/2008/10/09/the-sears-tower-goes-green/) & [building](http://www.building.co.uk/story.asp?sectioncode=747&storycode=3124491&c=3)

One of Chicago’s most recognizable landmarks, the Sears Tower, is set to receive an [eco-friendly makeover](https://www.trendhunter.com/trends/hotel-shilla). The skyscraper has already cut its energy usage in half, but plans are in the works to utilize clean sources of power to wipe out another 10% of its total energy usage.

At the Cityscape conference, Adrian Smith of Adrian Smith + Gordon Gill Architecture indicated that the Sears Tower would receive [wind turbines, photovoltaic cells](https://www.trendhunter.com/trends/solar-tower-1), new lighting systems, a [green roof](https://www.trendhunter.com/trends/shibanee-kamal) and improved insulation.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 43% | Activity: 16% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Eco-friendly Building Upgrades:** Opportunities for disruptive innovation include incorporating renewable energy sources, advanced lighting systems, and green roofs into existing buildings.
- **Clean Energy Integration:** There is potential for disruptive innovation in integrating wind turbines and photovoltaic cells into skyscrapers, reducing their reliance on traditional energy sources.
- **Energy Efficiency Enhancements:** Innovations in insulation and energy-efficient technologies can help reduce the energy usage of buildings, presenting an opportunity for disruptive improvement in the industry.

### Sectors Adopting This

- **Architecture:** The architecture industry can explore innovative methods to retrofit existing buildings with eco-friendly features, promoting sustainable practices.
- **Renewable Energy:** The renewable energy sector can provide clean energy solutions for skyscrapers through the installation of wind turbines and photovoltaic cells.
- **Building Materials:** Improved insulation materials can revolutionize the building materials industry by enhancing energy efficiency and reducing environmental impact.

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