# Facebook Contests for Moms Mothers Weigh in On Economy for Sears' “Busted Moms” By Vincent Salera | Published 2009-03-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sears-joins-the-facebook-craze-sears-launches-a-contest-for-moms References: [bustedmoms](http://bustedmoms.com/) Is anyone not on Facebook these days? In order to reach a younger and hipper market, Sears has launched a contest called "Busted Moms" on Facebook that asks moms to tell Sears how the slowed-down economy has affected them and why they deserve a mommy makeover worth $2,500. Moms are invited to text, upload photos and videos on a regular basis. Their Facebook usernames are used to enter the contest. **Implications** - Not only is this an effective way to give back to the community, this is a strong way for Sears to establish themselves as a company who cares about its consumers during these tough economic times. Let's hope this is the beginning of a new movement among similar companies. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 8% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Facebook Contests for Moms:** A trend in reaching the younger and tech-savvy mom market through social media contests. - **Marketing Through User Generated Content on Social Media:** Using user-generated content in social media to create buzz and customer engagement. - **Corporate Social Responsibility:** Establishing a company image as caring for its consumers through community involvement during economic hardships. ### Sectors Adopting This - **Retail:** Retail companies are seen to benefit by using social media to reach and engage consumers during tough economic times. - **Marketing and Advertising:** Marketing firms that specialize in social media and advertising can help companies establish a social media presence and generate positive brand images. - **Non-profit and Community Organizations:** Using similar social media contests can be implemented by non-profits and community organizations, to engage audiences and foster social responsibility. ## Related on Trend Hunter - [Customer-Starring Billboards](https://www.trendhunter.com/trends/og-influencers.md) - [Mother's Day Wine Promotions](https://www.trendhunter.com/trends/call-mom-win-bubbles.md) - [Humorous Mother's Day Campaigns](https://www.trendhunter.com/trends/gift-glow-up-shop.md) - [Child-Centric Online Safety Campaigns](https://www.trendhunter.com/trends/online-safety.md) - [Crowd-Pleasing Cookie Giveaways](https://www.trendhunter.com/trends/tough-cookie-mil-sweepstakes.md) - [Mother’s Day Spa Giveaways](https://www.trendhunter.com/trends/dove-chocolate-1.md) - [Mother-Honoring Brand Initiatives](https://www.trendhunter.com/trends/chief-mom-officer.md) - [Nourishing Comfort Kits](https://www.trendhunter.com/trends/comfort-kits.md) - [Mom-Focused Mobile Game Events](https://www.trendhunter.com/trends/moms-week.md)