# Retail Blogging Armies The Sears Blue Blogger Crew Enlists Veteran Bloggers for Full Force Tech By Summer Luu | Published 2011-01-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sears-blue-blogger-crew References: [mashable](http://mashable.com/2011/01/03/sears-bloggers/) & [sears](http://www.sears.com/shc/s/dap_10153_12605_DAP_Blue) In an online initiative to earn credibility in its consumer electronics department, [monster retailer Sears](https://www.trendhunter.com/trends/best-buy-and-ikea) has recruited some [top CE bloggers](https://www.trendhunter.com/trends/vip-blogging-resources) for the Sears Blue Blogger Crew to share their technological knowledge and insights with consumers. A few influential names from the team includes Andru Edwards of GearLive.com, Kris Cain of LittleTechGirl.com and veteran blogger Kelly Clay of Lockergnome. Their main goals are to [blog, tweet and appear in videos](https://www.trendhunter.com/trends/stage-ten) for Sears. The strategy behind the Sears Blue Blogger Crew is to gain trust from consumers and help further the retailer's brand name. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 6% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Influencer Marketing:** The trend of enlisting influential bloggers to gain trust from consumers and help further a brand name. - **Content Marketing:** The trend of creating quality content through blogs, videos and social media to attract and engage consumers. - **Retail Innovation:** The trend of using the power of digital influencers to revamp the image of traditional retailers and promote their products innovatively. ### Industries Being Reshaped - **Retail Industry:** Opportunities to innovate marketing strategies and use influencer marketing and content creation to increase brand awareness, sales, and customer loyalty. - **Social Media Industry:** Opportunities to serve as a bridge between retailers and influencers, providing unique and creative influencer marketing solutions to elevate their brand image. - **Consumer Electronics Industry:** Opportunities to create quality and informative online content that showcases their products and provides potential customers with valuable insights about their products. ## Related on Trend Hunter - [E-Commerce Content Growth Tools](https://www.trendhunter.com/trends/blogd.md) - [Creator Community-Focused Platforms](https://www.trendhunter.com/trends/creator-community.md) - [Customer-Starring Billboards](https://www.trendhunter.com/trends/og-influencers.md) - [Promotional Influencer Videos](https://www.trendhunter.com/trends/activision-1.md) - [Article Product Suggestions](https://www.trendhunter.com/trends/shopsense-ai.md) - [Stackable Tech Savings](https://www.trendhunter.com/trends/tech-shoppers.md) - [Creator-First Home Improvement Platforms](https://www.trendhunter.com/trends/home-depot-creator-portal.md) - [Co-Creating Consumer Communities](https://www.trendhunter.com/trends/members-mark-community.md) - [Retail Social Platforms](https://www.trendhunter.com/trends/walmart-creator.md)