# Inclusive Business Search Tools Yelp Added a Search Tool Highlighting Black-Owned Establishments By Daniel Johnson | Published 2020-06-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/search-tool References: [forbes](https://www.forbes.com/sites/rachelsandler/2020/06/05/yelp-is-making-it-easier-to-search-for-black-owned-businesses/#34cdfaff2d50) & [yelp](https://www.yelp.com/) [Yelp](https://www.trendhunter.com/trends/yelp-guaranteed) recently indicated it is adding a new search tool to the platform that will enable users to find and support black-owned businesses. Businesses on the platform will be able to mark an organization as black-owned, this label will then be highlighted in searches to inform consumers. The search tool was announced by Yelp CEO Jeremy Stoppelman, through a blog post, which also indicated that the platform received a drastic increase in searches for black-owned businesses. Along with the search tool the company is also making two donations of $500,000, to the Equal Justice Initiative and [NAACP Legal Defense Fund](https://www.trendhunter.com/trends/loreals-inclusive-beauty-fund) respectively. Yelp is also providing more mental health days for employees. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 11% | Activity: 19% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Supporting Black-owned Businesses:** Disruptive innovation opportunity: Develop platforms and tools that highlight and promote minority-owned businesses to support economic inclusivity. - **Inclusive Business Search Tools:** Disruptive innovation opportunity: Create search tools that enable users to find and support businesses owned by underrepresented groups. - **Increasing Demand for Diversity:** Disruptive innovation opportunity: Build products and services that cater to the growing consumer demand for diverse and inclusive businesses. ### Who This Affects Most - **Online Review Platforms:** Disruptive innovation opportunity: Develop review platforms that prioritize and feature minority-owned businesses to ensure equal visibility and support. - **Social Impact Technology:** Disruptive innovation opportunity: Build technology solutions that focus on promoting diversity and inclusion in the business sector. - **Corporate Social Responsibility Consulting:** Disruptive innovation opportunity: Offer consulting services to help businesses implement and amplify their commitment to supporting underrepresented entrepreneurs and businesses. ## Related on Trend Hunter - [AI-Driven Discovery Features](https://www.trendhunter.com/trends/yelp-guaranteed.md) - [Specialized Ethical Commerce Platforms](https://www.trendhunter.com/trends/ethical-commerce-platform.md) - [AI-Powered Review Insights](https://www.trendhunter.com/trends/yelp-3.md) - [Uplifting Restaurant Campaigns](https://www.trendhunter.com/trends/pepsi-dig-in.md) - [Black-Owned Restaurant Initiatives](https://www.trendhunter.com/trends/blackowned-restaurant.md) - [AI-Powered Business Discoveries](https://www.trendhunter.com/trends/yelp-2.md) - [Black-Owned Restaurant Initiatives](https://www.trendhunter.com/trends/pepsi-dig-in-day.md) - [Social Good eCommerce Directories](https://www.trendhunter.com/trends/socially-minded-companies.md) - [Local Business Finders](https://www.trendhunter.com/trends/buylokals.md)