# Sport Coupes as Shoes Sean Ohlenkamp's Nissan Altima Coupe Ads Show Their Versatility By Michael Hines | Published 2010-04-03 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/sean-ohlenkamp References: [behance.net](http://www.behance.net/Gallery/Nissan-Altima-Coupe/471884) & [ohkamp](http://www.ohkamp.com/) Sean Ohlenkamp has made me want to buy a [Nissan](https://www.trendhunter.com/trends/327-edition) Altima coupe. I originally wanted to buy a new truck, that's how effective Sean Ohlenkamp's Altima Coupe ads are. Sean Ohlenkamp has taken a unique approach to marketing the Altima Coupe. Instead of the usual photoshoots of sexy cars (what I like to call car pr0n), we get some unique shots of how versatile the Altima Coupe can really be. I would've never guessed that this car was athletic enough to be a [running shoe](https://www.trendhunter.com/trends/puma-southeast-asia). I may be hitting the Nissan dealership before work today... just to 'look' around. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 50% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Versatile Car Ads:** Creating unique and eye-catching ads that showcase a car's versatility rather than traditional car pr0n photography. - **Branding with Creativity:** Incorporating creative branding techniques that are out of the box and bring attention to the product through unique advertising campaigns. - **Unexpected Product Comparisons:** Using unexpected product comparisons to showcase a product's versatility and expand its target market. ### Who This Affects Most - **Automotive Industry:** Developing innovative marketing strategies that move away from traditional car pr0n photography to showcase a vehicle's versatility and features. - **Advertising Industry:** Exploring new ways to showcase products and create marketing campaigns that appeal to a wider audience and generate more interest in products. - **Retail Industry:** Using unexpected product comparisons to expand the target market for products and increase sales by showcasing their versatility and unique features. ## Related on Trend Hunter - [Sneaker-Resembling Electric SUVs](https://www.trendhunter.com/trends/327-edition.md) - [Bold Sports Apparel Campaigns](https://www.trendhunter.com/trends/we-got-now-1.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md) - [Football Athlete-Headed Footwear Campaigns](https://www.trendhunter.com/trends/travis-hunter.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Online Car Retailer Campaigns](https://www.trendhunter.com/trends/deflate-the-dealership.md)