# Nostalgic Streetwear Collabortaions The SEAN JOHN x MISSGUIDED Collection is Now Available By Grace Mahas | Published 2020-09-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sean-john-x-missguided References: [missguidedus](https://www.missguidedus.com/collaborations/sean-john-x-missguided) MISSGUIDED, the popular apparel label favored by [Gen Z](https://www.trendhunter.com/trends/wendys-x-lonely-ghost) and Millennial consumers, recently partnered with Sean John, the iconic brand that bridges the gap between menswear and [streetwear](https://www.trendhunter.com/trends/supreme-x-wutang-clan), for a '90s-inspired collaboration. The series includes avant-garde sweatsuits, bespoke [oversized sweaters](https://www.trendhunter.com/trends/juicy-couture-x-madhappy), retro-themed joggers, and more. Nitin Passi, the Founder & CEO of Missguided commented on the collaboration, stating: "Real disruption that resonates with customers, isn’t just about getting ranges and collaborations right, it’s about being prepared to break new ground. And with Sean John x Missguided, that’s precisely what we’ve done - the first Sean John collaboration for women, built around how we know the Missguided customers want to look. And this is more than a one-off – we’ll be unveiling additional Sean John x Missguided ranges as our partnership builds.” The new SEAN JOHN x MISSGUIDED collection is now available to shop online in sizes XS to Plus, with prices ranging from $22 to $152 USD. Image Credit: MISSGUIDED ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 90% | Activity: 91% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgic Streetwear:** Disruptive innovation opportunity: Create collaborations that cater to Gen Z and Millennial consumers while incorporating vintage-inspired designs. - **Avant-garde Sweatsuits:** Disruptive innovation opportunity: Blend high fashion and streetwear by creating unique and unconventional sweatsuit designs. - **Retro-themed Joggers:** Disruptive innovation opportunity: Develop joggers that combine nostalgia with modern functionality for a stylish and comfortable athleisure option. ### Sectors Adopting This - **Apparel:** Disruptive innovation opportunity: Integrate collaborations and limited edition collections to attract younger consumers and stay ahead in the fast-paced fashion industry. - **E-commerce:** Disruptive innovation opportunity: Create online shopping experiences that cater to a diverse range of sizes and offer inclusive pricing options. - **Fashion Retail:** Disruptive innovation opportunity: Focus on partnerships and cross-brand collaborations to appeal to new customer segments and generate buzz in the competitive retail space. ## Related on Trend Hunter - [Designer-Curated Vintage Capsules](https://www.trendhunter.com/trends/gapvintage.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Affordable Designer Apparel](https://www.trendhunter.com/trends/old-navy-x-anna.md) - [Rapper-Collaborative Streetwear Capsules](https://www.trendhunter.com/trends/p-by-gunna-collection.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Collaboration Kids Show Fashions](https://www.trendhunter.com/trends/kith-x-sesame-street-collection.md) - [Playfully Nostalgic Pink Apparel](https://www.trendhunter.com/trends/juicy-couture-x-madhappy.md) - [Collaborative Archival Campaigns](https://www.trendhunter.com/trends/90s-collection.md) - [Collab Rebellious Streetwear](https://www.trendhunter.com/trends/gdc-x-hysteric-glamour.md)