# Seamless Lace New Victoria's Secret Embrace Push Up Bra By Fashion Spy | Published 2006-12-08 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/seamless-lace-victorias-secret-embrace-push-up-bra References: [outblush](http://www.outblush.com/women/fashion/lingerie-sleepwear/secret-embrace-bra-007439.php) & [www2.victoriassecret](http://www2.victoriassecret.com/commerce/application/prodDisplay/?namespace=productDisplay&origin=onlineProductDisplay.jsp&event=display&prnbr=XG-211007&page=1&cgname=OSBRPANGZZZ&rfnbr=377) Seamless underwear has been a rising trend, but up until now the designs were bland. Now [Victoria's Secret](https://www.trendhunter.com/trends/victorias-secret-1) has released a [seamless invisible push-up bra](https://www.trendhunter.com/trends/nipple-pushup-bra) that's made of lace! Unlike seamless lingerie of the past, the new Secret Embrace is actually hot. You can also complete the set with matching [seamless lace panties](https://www.trendhunter.com/trends/parade-that-lace) or thong. **Implications** - Victoria's Secret promises that this is "the world's first lace that's smooth under anything." The company uses its patented one-piece padded bra with its seamless technology; all you need to know is that it guarantees a very comfortable fit that's seam and stitch-free. Looks like Victoria's Secret isn't just about sex appeal anymore. The company is taking design and function seriously, so that its products aren't just another pretty face. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 85% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) ## Key Themes ### Key Themes Behind This Trend - **Seamless Underwear:** The rising trend of seamless underwear is leading to new opportunities for innovative designs and materials. - **Lace Lingerie:** The introduction of lace in seamless lingerie provides a disruptive innovation opportunity by combining style and comfort. - **Seamless Technology:** Advancements in seamless technology are allowing for the creation of smooth and comfortable undergarments. ### Where This Applies - **Fashion and Apparel:** The fashion industry can capitalize on the trend of seamless lace by creating unique and stylish undergarments. - **Intimate Apparel:** The intimate apparel industry can leverage the innovation of seamless lace to offer more options for comfortable and stylish lingerie. - **Textile Manufacturing:** The textile manufacturing industry has an opportunity to develop new fabrics and materials that combine the qualities of lace and seamless technology. ## Related on Trend Hunter - [Ultra-Light Intimates Silhouettes](https://www.trendhunter.com/trends/feather-lace.md) - [Comfortable Seamless Bras](https://www.trendhunter.com/trends/comfortable-seamless-bras.md) - [Lace Leakproof Underwear](https://www.trendhunter.com/trends/lace-leakproof-underwear.md) - [Confidence-Focused Underwear Ranges](https://www.trendhunter.com/trends/knix-valentines-day-edit.md) - [Ultra-Comfortable Bare Mesh Bras](https://www.trendhunter.com/trends/bare-mesh-bras.md) - [Seamless Active Legging Designs](https://www.trendhunter.com/trends/align-no-line-highrise-pant.md) - [Comfort-Focused Shapewear Bras](https://www.trendhunter.com/trends/shapewear-bra.md) - [Faux-Piercing Push-Up Garments](https://www.trendhunter.com/trends/nipple-pushup-bra.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md)