# Street Tagging Apps Inject Some Humor Into Dull Signs With the Sealy InBed Mobile App By Matt Ho | Published 2011-04-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/sealy-inbed-mobile-app References: [psfk](http://www.psfk.com/2011/04/theres-an-app-for-that-in-bed.html) & [sealy](http://www.sealy.com/Mattress-Brands/Sealy-Posturepedic/Sealy) For the mischievous individual who wants to commit graffiti but can't find the courage to do so, there's an app for that; meet the Sealy InBed Mobile App. Sealy is a [large mattress company](https://www.trendhunter.com/trends/sleep-just-got-personal) that decided get into the [smartphone game](https://www.trendhunter.com/trends/stik-app) with this hilarious new add-on. The Sealy InBed Mobile App lets you tag signs by attaching a transparent icon that says "in bed" next to it via the [iPhone](https://www.trendhunter.com/trends/smooth-wallpaper-maker) camera. The commercial shows different ways the phrase gets used that often imply dirty sexual connotations. It ends with a hilarious line that says, "Whatever you do in Bed, Sealy supports it." So if you're feeling naughty and you want to tag "in bed" next to a sign saying,"Do not enter," the Sealy InBed Mobile App will satisfy your inner prankster. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 83% | Activity: 98% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### What Makes This Trend Stand Out - **Mischievous Graffiti:** Disruptive innovation opportunity: Develop apps or technologies that allow users to virtually tag or vandalize objects in a fun and harmless way. - **Humorous Signage:** Disruptive innovation opportunity: Create tools or platforms that enable the overlay of humorous phrases or icons on existing signs or advertisements to entertain people. - **Integration of Brands:** Disruptive innovation opportunity: Explore partnerships between companies in different industries to create unique mobile apps that combine humor and brand promotion, offering users engaging experiences. ### Sectors Adopting This - **Mobile App Development:** Disruptive innovation opportunity: Build mobile applications that allow users to interact with the physical world in imaginative and amusing ways, such as virtual tagging or overlaying content on signs. - **Advertising and Marketing:** Disruptive innovation opportunity: Embrace unconventional and humorous approaches to signage and advertising, leveraging technology to create memorable and entertaining brand experiences. - **Mattress and Bedding:** Disruptive innovation opportunity: Explore creative ways to integrate mattresses or bedding products into the digital realm, collaborating with technology companies to develop unique apps or accessories that enhance consumer experiences. ## Related on Trend Hunter - [Unfiltered Sleep Campaigns](https://www.trendhunter.com/trends/ikea-sleep-talk.md) - [Miniature Phone Beds](https://www.trendhunter.com/trends/phone-sleep.md) - [Time-Specific Marketing Campaigns](https://www.trendhunter.com/trends/u-up-campaign.md) - [Smartphone-Sized Beds](https://www.trendhunter.com/trends/phone-sleep-collection.md) - [Dating App-Collaborative Bed Designs](https://www.trendhunter.com/trends/multipurpose-bed.md) - [Gamified Collectable Sleep Apps](https://www.trendhunter.com/trends/sleepagotchi.md) - [Interactive Tattoo Apps](https://www.trendhunter.com/trends/inkstory.md) - [Public Bathroom Location Apps](https://www.trendhunter.com/trends/the-bathroom-app.md) - [Humorous Furniture Brand Campaigns](https://www.trendhunter.com/trends/cushiest-internship-in-america.md)