# Reduced Plastic Sandwich Packaging The Seal N’ Flip Packaging from the Lacerta Group Reduces Costs By Michael Hemsworth | Published 2025-05-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/seal-n-flip-packaging References: [dairyfoods](https://www.dairyfoods.com/articles/98233-lacerta-group-debuts-new-packaging-innovation) & [lacerta](https://lacerta.com)  The [grab-and-go food category](https://www.trendhunter.com/trends/colpac) is getting a much-needed boost in the form of the Seal N’ Flip packaging from the Lacerta Group as a solution that can help with [reducing costs, but also plastic use](https://www.trendhunter.com/trends/lucozade-packaging). The packaging design is reported to reduce packaging costs by up to 25% and puts the [lidding film](https://www.trendhunter.com/trends/cryovac-shrinkable-rollstock-primevac) onto the bottom to prioritize an eye-catching profile. The packaging is also estimated by the brand to reduce plastic use by as much as 50% and is slated to be available for customers to purchase starting in August. Vice President of marketing Craig Muldrew spoke on the Seal N’ Flip packaging saying, "Grab-and-go shelf real estate - especially in the refrigerated section - is highly competitive, so we designed the Seal N’ Flip™ packaging and stand to give brands a distinct edge. By using the stand to position products vertically to feature our unique back-facing lidding design, prepared foods are front and center, creating a standout, premium look that speaks to the way consumers shop - with their eyes first.” Image Credit: Lacerta Group ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 65% | Activity: 74% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Sustainable Packaging Solutions:** The introduction of the Seal N’ Flip by Lacerta Group highlights a shift toward eco-friendly packaging designs that significantly reduce plastic waste. - **Cost-efficient Packaging Innovations:** By cutting packaging expenses by up to 25%, the Seal N’ Flip showcases a trend of merging sustainability with cost-efficiency in product packaging. - **Visual Marketing in Packaging:** With its unique back-facing lidding design, Seal N’ Flip represents the growing trend of using package design as a marketing tool to attract consumer attention through innovative visual presentation. ### Who This Affects Most - **Grab-and-go Food Sector:** The grab-and-go food industry stands to benefit as new packaging designs increase product visibility and sustainability, appealing to environmentally conscious consumers. - **Packaging Manufacturing:** The packaging industry's landscape is shifting with advancements like the Seal N’ Flip, driving manufacturers to innovate beyond traditional materials and methods to meet environmental goals. - **Retail Food Merchandising:** Retail merchandising in food is evolving with packaging solutions like Seal N’ Flip, which offer enhanced visibility and aesthetic appeal in competitive grocery settings. ## Related on Trend Hunter - [Resealable Lettuce Packaging](https://www.trendhunter.com/trends/sensei-farms.md) - [Low-Plastic Dairy Packaging](https://www.trendhunter.com/trends/resealable-lid-packaging.md) - [Recyclable Paper-Made Tray Packaging](https://www.trendhunter.com/trends/paperseal-pressed.md) - [Sustainable Food Packaging Designs](https://www.trendhunter.com/trends/placon-crystal-seal-delectables.md) - [Reduced Material Packaging Seals](https://www.trendhunter.com/trends/lift-n-peel-lite-liner.md) - [Efficiency-Optimized Snack Packaging](https://www.trendhunter.com/trends/kellanova-snack-packaging.md) - [Freshness-Maximizing Microgreens Packaging](https://www.trendhunter.com/trends/upward-farms.md) - [Recyclable Vacuum-Sealed Meat Packaging](https://www.trendhunter.com/trends/beef-mince-packaging.md) - [Air Fryer-Friendly Product Packaging](https://www.trendhunter.com/trends/paperseal-shape.md)