# Social Media Coffee Sleeves These Starbucks Sleeves Linked to the Seahawks Snapchat Channel By Katherine Pendrill | Published 2016-06-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/seahawks-snapchat References: [news.starbucks](https://news.starbucks.com/news/seahawks-and-starbucks-serve-up-exclusive-content-for-the-12s) & [news.starbucks](https://news.starbucks.com/news/starbucks-and-the-seahawks-debut-new-gift-card) This past fall, [Starbucks](https://www.trendhunter.com/trends/starbucks-new-ads) payed homage to its Seattle roots with a special coffee sleeve linking to the Seahawks [Snapchat](https://www.trendhunter.com/trends/nfl-x-snapchat-creator-program) channel. With a growing number of consumers turning to social media to follow their favorite sports teams, the promotional sleeves provided a great way for Starbucks to support its hometown football team. The special football-themed promotion was launched last September and it involved a [co-branded coffee cup sleeve](https://www.trendhunter.com/trends/2024-holiday-drinkware) designed to look like a Seahawks jersey. The sleeve was also branded with a code linking back to the Seahawks Snapchat channel, in order to make it easier for fans to engage with the team. Starbucks even created exclusive content for the Seahawks as a way of enticing fans to engage with the team's social media channel. While Starbucks has teamed up with the Seattle-based team many times before, its clever use of Snapchat helped to solidify its position as a corporate sponsor. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 61% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Sports Team Promotion:** More companies can provide promotional items that link to a fan's favorite sports team's social media page to increase engagement and support for the team. - **Branded Snapchat Filters:** Businesses can create branded Snapchat filters to promote their products or services and increase brand awareness through user-generated content. - **Co-branded Merchandise:** Companies can collaborate with popular sports teams or other brands to create unique merchandise that appeals to a specific target market. ### Industries Being Reshaped - **Food and Beverage:** Restaurants and food establishments can offer promotional items that link to a local sports team's social media page to create community engagement and support. - **Social Media Marketing:** Social media marketing companies can provide branded Snapchat filters and other unique promotional content to increase brand awareness and user engagement. - **Sporting Goods Retail:** Sporting goods retailers can collaborate with sports teams to co-brand merchandise that appeals to fans and drives sales. ## Related on Trend Hunter - [Cheeky Coffee Ads](https://www.trendhunter.com/trends/starbucks-new-ads.md) - [Charming Cartoon Cafe Cups](https://www.trendhunter.com/trends/reusable-cup-giveaway.md) - [Heritage-Inspired Cup Capsules](https://www.trendhunter.com/trends/new-era-3.md) - [Co-Branded Hydration Tumblers](https://www.trendhunter.com/trends/starbucks-x-stanley.md) - [Cafe-Themed Technology Accessories](https://www.trendhunter.com/trends/samsung-x-starbucks.md) - [Personalized Coffee Recaps](https://www.trendhunter.com/trends/2024-starbucks-blend.md) - [Limited-Edition Football-Branded Bottles](https://www.trendhunter.com/trends/wrexham-afc.md) - [Gamified Holiday Promotions](https://www.trendhunter.com/trends/starbucks-for-life-merrython.md) - [Halloween QSR Drinkware](https://www.trendhunter.com/trends/halloween-qsr-drinkware.md)