# Sports-Branded Prosthetics This Diehard Fan Got the Seahawks Logo on his Artificial Eyeball By Rebecca Byers | Published 2015-03-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/seahawks-logo References: [sbnation](http://www.sbnation.com/lookit/2014/8/26/6072127/this-man-has-a-seahawks-logo-on-his-prosthetic-eye) & [ericksonlabs](http://www.ericksonlabs.com/) In a unique demonstration of cutting edge technology and sports fanaticism, diehard [NFL](https://www.trendhunter.com/trends/romo-in-your-ear) fan and Vietnam War veteran Bill VandenBush has a prosthetic eyeball brandishing the [Seattle Seahawks](https://www.trendhunter.com/trends/ovo-5) logo. The prosthetic eye was created by Erickson Laboratories in Seattle at the request of VandenBush's wife, who gave the eyeball featuring a Seahawks logo for a pupil to her husband as a gift. Erickson Laboratories specializes in customized artificial eyes, creating meaningful vision prosthetics for people of all ages. VandenBush has previously said he has a "normal-looking" eye that he will keep for situations when a sports-branded prosthetic eyeball may not be deemed "appropriate." This extreme customization is interesting both from a scientific standpoint, but also in terms of [brand loyalty](https://www.trendhunter.com/trends/glamnetic-x-fanatics-collection). ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 22% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Science](https://www.trendhunter.com/science) ## Key Themes ### Key Themes Behind This Trend - **Extreme Customization:** There is an opportunity for companies to create personalized and customized products that cater to individual preferences and interests. - **Sports Fanaticism:** The strong passion and loyalty exhibited by sports fans can be leveraged by businesses to create sports-related products and brand affiliations. - **Cutting Edge Technology:** Advancements in technology can be utilized to create innovative and unique products, such as sports-branded prosthetics, that blend science and personalization. ### Where This Applies - **Artificial Eye Prosthetics:** The field of artificial eye prosthetics can explore new opportunities to provide customized vision solutions and incorporate sports branding. - **Sport Merchandise:** The sports merchandise industry can expand beyond traditional clothing and accessories by incorporating fan loyalty into innovative and personalized products. - **Medical Technology:** The medical technology sector has the potential to develop cutting-edge prosthetic technologies that combine functionality with personalization for various applications. ## Related on Trend Hunter - [3D-Printed Football Earpieces](https://www.trendhunter.com/trends/romo-in-your-ear.md) - [AR-Enabled Contact Lenses](https://www.trendhunter.com/trends/mojo-vision.md) - [Celebrated Athletic Prosthetics](https://www.trendhunter.com/trends/ffate.md) - [AI-Enhanced Eyewear Collections](https://www.trendhunter.com/trends/von-miller-and-glassesusacom.md) - [Football-Branded Smart Speakers](https://www.trendhunter.com/trends/amazon-echo-pop.md) - [Football Smart Speaker Lines](https://www.trendhunter.com/trends/echo-pops.md) - [Custom Football Team Headphones](https://www.trendhunter.com/trends/sony-x-nfl.md) - [Athletic Training Eyewear](https://www.trendhunter.com/trends/falconframes.md) - [Ultra-Personalized AI-Backed Campaigns](https://www.trendhunter.com/trends/my-cause-my-cleats1.md)