# Brightly Flavored Hard Seltzers Seagram’s Hard Seltzer Has 100-Calories and a 5% ABV By Michael Hemsworth | Published 2021-04-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/seagrams-hard-seltzer References: [csnews](https://csnews.com/seagrams-hard-seltzer) & [seagramcoolers](https://seagramcoolers.com) The [Seagram’s](https://www.trendhunter.com/trends/seagrams-escapes-cocktails) [Hard Seltzer](https://www.trendhunter.com/trends/truly-flavored-vodka) range is a refreshing lineup of libations that make the most of high-quality ingredients to maximize flavor and freshness for consumers. The drinks feature 100-calories per can with a 5% ABV and just one gram of sugar each, which positions them as perfectly in-line with consumer demands. The beverages come in four flavor options including Mango Peach, Tropical Pineapple, Watermelon Lime and Mixed Berry. The Seagram’s Hard Seltzer range is made with a malt base that helps to preserve the brightness of the various [fruit flavors](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages) in the mix. This also helps them to have a soft, smooth and flavorful finish that's not too sweet to make them suitable for a wide range of consumers to try out. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 21% | Activity: 27% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Fruit-flavored Hard Seltzers:** Opportunity for breweries and alcohol brands to incorporate exotic fruit flavors to stand out in the increasingly popular hard seltzer market. - **Low-calorie Alcoholic Beverages:** Room for innovation in creating alcoholic beverages that are tasty and refreshing but cater to consumers' health-conscious lifestyles. - **Malt-based Alcoholic Beverages:** Opportunity for breweries and alcohol brands to experiment with malt-based alcohol options to create unique and flavorful alcoholic beverages. ### Who This Affects Most - **Alcohol:** Alcohol brands can use this trend to create new hard seltzer flavors that will attract consumers and ultimately lead to increased sales. - **Breweries:** Breweries can experiment with malt-based alcoholic beverages to diversify their offerings and cater to consumers looking for unique and flavorful options. - **Health and Wellness:** Opportunity for health and wellness brands to partner with alcohol companies to create low-calorie alcoholic beverages that cater to consumers looking for healthier options. ## Related on Trend Hunter - [Cocktail-Inspired Malt Beverages](https://www.trendhunter.com/trends/seagrams-escapes-cocktails.md) - [Hawaii Vacation-Themed Seltzers](https://www.trendhunter.com/trends/aloha-ice.md) - [Tropically-Flavored Canned Cocktails](https://www.trendhunter.com/trends/seagrams-escapes-refreshers.md) - [Smooth Fruit-Forward Vodkas](https://www.trendhunter.com/trends/seagrams-vodka.md) - [Tropical High-ABV Beverages](https://www.trendhunter.com/trends/seagrams-escapes-spiked.md) - [Hybrid Margarita Hard Seltzers](https://www.trendhunter.com/trends/margarita-style-hard-seltzers.md) - [Lemonade-Flavored Seltzers](https://www.trendhunter.com/trends/white-claw-refrshr.md) - [Gin-Infused Hard Seltzers](https://www.trendhunter.com/trends/white-claw-gin-smash.md) - [Hard Seltzer-Inspired Vodkas](https://www.trendhunter.com/trends/truly-flavored-vodka.md)