# Italian Ice-Inspired Malt Beverages Seagram’s Escapes Italian Ice Variety Pack is a Boozy Treat By Katherine Pendrill | Published 2020-04-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/seagrams-escapes References: [delish](https://www.delish.com/food-news/a32068101/seagrams-escapes-malt-beverages-italian-ice-variety-pack/) & [seagramsescapes](https://www.seagramsescapes.com/flavors/italian-ice-variety-pack/) The [Seagram’s](https://www.trendhunter.com/trends/seagrams-escapes-cocktails) Escapes Italian Ice [Variety Pack](https://www.trendhunter.com/trends/summer-classics-variety-pack) has arrived just in time for the warm spring and summer days ahead. For those unfamiliar, Italian Ice is a sweetened, granulated frozen dessert—similar to sorbet—that's made with fruit and other natural flavors. The Seagram’s Escapes Italian Ice Variety Pack combines the taste of this classic dessert with a touch of alcohol for a boozy summertime treat—for the 21 and up crowd, that is. The new Variety Pack contains three of these Italian ice-inspired malt beverages in popular Cherry, Lemon, and Blue Raspberry flavors. Each bottle has 3.2% ABV and a sweet taste that will remind you of [Italian ice desserts](https://www.trendhunter.com/trends/ritas-cola-italian-ice). As the brand puts it: "Nothing says summer like Italian ice." Image Credit: *Seagram's.* ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 1% | Activity: 5% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Italian Ice-inspired Malt Beverages:** Boozy malt beverages, inspired by Italian Ice, are a new trend to explore in the beverage industry. - **Alcoholic Ice Cream Alternatives:** Innovation in using desserts as inspiration for alcoholic drinks can lead to new ice cream flavored alcoholic beverages. - **Low-abv Beverages:** An emerging trend is the creation of low-ABV beverages that taste great and are perfect for consumption in warmer months. ### Where This Applies - **Alcohol:** The alcohol industry can explore drink innovation through using popular desserts as inspiration such as the Italian ice-inspired beverages. - **Frozen Desserts:** Opportunities for cross-industry collaboration with Italian ice-inspired malt beverages of the Seagram's Escapes Italian Ice Variety Pack and frozen dessert companies can lead to new products. - **Beverage Packaging:** Packaging companies can explore new ways to package low-ABV malt beverages that remind people of summertime Italian ice treats. ## Related on Trend Hunter - [Cocktail-Inspired Malt Beverages](https://www.trendhunter.com/trends/seagrams-escapes-cocktails.md) - [Tropically-Flavored Canned Cocktails](https://www.trendhunter.com/trends/seagrams-escapes-refreshers.md) - [Tropical High-ABV Beverages](https://www.trendhunter.com/trends/seagrams-escapes-spiked.md) - [Italian Ice-Inspired Beers](https://www.trendhunter.com/trends/fruity-beer.md) - [Icy Italian Gin Pops](https://www.trendhunter.com/trends/remeo-malfy-spritz-sorbetto.md) - [Icy Italian Beer Refreshments](https://www.trendhunter.com/trends/peroni-italian-beer-ice.md) - [Caribbean-Inspired Canned Cocktails](https://www.trendhunter.com/trends/jamaican-me-happiness-collection.md) - [Alcohol-Infused Sorbets](https://www.trendhunter.com/trends/spiked-cocktail-sorbet.md) - [Icy Candy-Flavored Drinks](https://www.trendhunter.com/trends/ritas-x-skittles-italian-ice.md)