# Tropically-Flavored Canned Cocktails Seagram's Escapes Refreshers are Made with Real Fruit Juice By Michael Hemsworth | Published 2024-01-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/seagrams-escapes-refreshers References: [csnews](https://csnews.com/seagrams-escapes-refreshers) & [seagramsescapes](https://www.seagramsescapes.com)  Seagram's Escapes Refreshers have been introduced by [Seagram's Beverage Co.](https://www.trendhunter.com/trends/jamaican-me-happiness-collection) as a series of effervescent drinks formulated to provide the taste of the tropics in a decidedly convenient manner. The [flavored malt beverages](https://www.trendhunter.com/trends/bluebird-hardwater1) (FMBs) are sweetened with cane sugar and boast [real fruit juice](https://www.trendhunter.com/trends/tropicana-refreshers) in the formulation to give them a more substantial taste profile when compared to alternatives on the market. Featuring a 5% ABV, the drinks come in four flavors including Pineapple Cherry, Strawberry Acai, Kiwi Lime and Mango Orange, which will be available in a variety of can and pack options. Seagram's Escapes Refreshers will be offered in 15 states in the US to start and are heading to retailers now to position them well ahead of the upcoming warm weather entertaining season. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 27% | Activity: 27% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Flavored Malt Beverages:** The popularity of Seagram's Escapes Refreshers demonstrates the growing demand for convenient and flavorful canned cocktails. - **Convenient Packaging Options:** Seagram's Escapes Refreshers in a variety of can and pack options cater to the needs of busy consumers who seek portability and flexibility in their beverage choices. - **Real Fruit Juice Formulation:** The inclusion of real fruit juice in Seagram's Escapes Refreshers taps into the trend of health-conscious consumers looking for natural ingredients in their beverages. ### Sectors Adopting This - **Alcoholic Beverages:** The introduction of Seagram's Escapes Refreshers represents a potential disruption in the alcoholic beverages industry as it offers a convenient and flavorful alternative to traditional mixed drinks. - **Canned Beverage Packaging:** Seagram's Escapes Refreshers' convenient packaging options present an opportunity for innovation within the canned beverage packaging industry, offering consumers more choices in terms of portability and variety. - **Fruit Juice Manufacturing:** The use of real fruit juice in Seagram's Escapes Refreshers highlights the potential for disruptive innovation in the fruit juice manufacturing industry, as consumers increasingly seek out more natural and healthier beverage options. ## Related on Trend Hunter - [Cocktail-Inspired Malt Beverages](https://www.trendhunter.com/trends/seagrams-escapes-cocktails.md) - [Tropical High-ABV Beverages](https://www.trendhunter.com/trends/seagrams-escapes-spiked.md) - [Hawaii Vacation-Themed Seltzers](https://www.trendhunter.com/trends/aloha-ice.md) - [Modernized Beverage Packaging Designs](https://www.trendhunter.com/trends/beverage-packaging-design.md) - [Caribbean-Inspired Canned Cocktails](https://www.trendhunter.com/trends/jamaican-me-happiness-collection.md) - [Fruit-Forward Alcoholic Beverages](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages.md) - [Skinny Margarita Variety Packs](https://www.trendhunter.com/trends/seagrams-escapes-margaritas-cocktails.md) - [Smooth Fruit-Forward Vodkas](https://www.trendhunter.com/trends/seagrams-vodka.md) - [Vacation-Inspired Cooler Drinkers](https://www.trendhunter.com/trends/botanical-lychee-spritz.md)