# Cocktail-Inspired Malt Beverages Seagram's Escapes Cocktails Come in Four Flavors By Michael Hemsworth | Published 2022-05-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/seagrams-escapes-cocktails References: [csnews](https://www.csnews.com/seagrams-escapes-cocktails) & [seagramsescapes](https://www.seagramsescapes.com)  The [Seagram's](https://www.trendhunter.com/trends/seagrams-escapes-refreshers) Escapes Cocktails are a new lineup of cocktail-inspired malt beverages focused on helping consumers enjoy their favorite cocktail flavors without the associated calories. The cocktail-inspired drinks come in four flavors including Pineapple Mule, Strawberry Margarita, Grapefruit Paloma and Lemon Collins, which each maintain a 5% ABV with just 100-calories per serving. The authentic cocktail-inspired drinks come in variety packs with 12 12-ounce slim cans. The Seagram's Escapes Cocktails play on the popularity of [hard seltzers](https://www.trendhunter.com/trends/white-claw-gin-smash), but with a distinct cocktail-inspired flavor. This speaks to the continued popularity of low-sugar and [low-calorie libations](https://www.trendhunter.com/trends/this-is-skinny) as consumers seek to enjoy their favorite alcoholic refreshments in a less indulgent way. The drinks are arriving just in time for the warm weather months, which could help them become a new summertime staple. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 36% | Activity: 57% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Cocktail-inspired Malt Beverages:** Consumers are gravitating towards low-sugar and low-calorie cocktail-inspired malt beverages in the wake of health consciousness. - **Variety Packs:** New drinks are arriving in variety packs to give consumers more options for cocktail-inspired malt beverages. - **Hard Seltzers Rivalry:** The Seagram's Escapes Cocktails aim to compete with the increasing popularity of hard seltzers in the beverage industry. ### Industries Being Reshaped - **Alcoholic Beverage Industry:** Cocktail-inspired beverages is an opportunity for the alcoholic beverage industry to tap into the growing health-conscious consumer preferences. - **Packaging Industry:** There is an opportunity for the packaging industry to create innovative and convenient packaging for variety packs of cocktail-inspired malt beverages. - **Hospitality and Tourism Industry:** Low-sugar and low-calorie cocktail-inspired malt beverages are poised to become a new summertime staple in the hospitality and tourism industry. ## Related on Trend Hunter - [Tropically-Flavored Canned Cocktails](https://www.trendhunter.com/trends/seagrams-escapes-refreshers.md) - [Tropical High-ABV Beverages](https://www.trendhunter.com/trends/seagrams-escapes-spiked.md) - [Hawaii Vacation-Themed Seltzers](https://www.trendhunter.com/trends/aloha-ice.md) - [Skinny Margarita Variety Packs](https://www.trendhunter.com/trends/seagrams-escapes-margaritas-cocktails.md) - [Caribbean-Inspired Canned Cocktails](https://www.trendhunter.com/trends/jamaican-me-happiness-collection.md) - [Modernized Beverage Packaging Designs](https://www.trendhunter.com/trends/beverage-packaging-design.md) - [Festive Five-Ingredient Cocktails](https://www.trendhunter.com/trends/seagrams-escapes-berry-merry-spritz.md) - [Premium Cocktail-Style Beverages](https://www.trendhunter.com/trends/clawtails.md) - [Smooth Fruit-Forward Vodkas](https://www.trendhunter.com/trends/seagrams-vodka.md)