# Building Facade-Inspired Clothing 101% Unveils the New Seagram Collection of Apparel By Amy Duong | Published 2024-03-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/seagram-collection References: [dezeen](https://www.dezeen.com/2024/03/22/101-collection-clothing-covered-seagram-building-motif/) & [101p100](https://101p100.com/)  Mexico City-based fashion imprint 101% introduces its Seagram collection, which comprises of [clothing adorned](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) with an emblem of the Seagram Building. The building was created by architect Ludwig Mies van der Rohe in 1955 and his work is seen adorning pants, a jumpsuit, and a cargo vest by the brand. This is followed by a hoodie, tee, and unisex track pants -- these are made from [recycled polyester materials](https://www.trendhunter.com/trends/the-uniform-collection) for a sustainable build. The 101% team explains, "The Seagram building has been a reference of a [new architectural style](https://www.trendhunter.com/trends/diller-scofidio-renfro2) since its creation. A Miesian building is recognisable for its principle of a 'less is more approach', where the functionality of a building's structural elements is visible externally – a direction which relates closely to the design principles of 101%." Image Credit: Jessica Maxey ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 65% | Activity: 48% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **FACADE-INSPIRED APPAREL:** Incorporating architectural elements into clothing designs for a unique aesthetic appeal. - **SUSTAINABLE MATERIAL USAGE:** Utilizing recycled polyester materials in fashion to promote eco-friendly practices. - **ARCHITECTURAL THEME COLLECTIONS:** Creating fashion lines inspired by iconic buildings for a distinctive design concept. ### Industries Being Reshaped - **FASHION & APPAREL:** Opportunities for brands to blend architecture and fashion to appeal to design-conscious consumers. - **SUSTAINABILITY:** Potential for the fashion industry to prioritize recycled materials in clothing production for environmental benefits. - **CREATIVE DESIGN:** Collaborative opportunities between architects and fashion designers to explore innovative concepts in clothing collections. ## Related on Trend Hunter - [Staircase-Centric Flagship Stores](https://www.trendhunter.com/trends/toteme-beijing.md) - [Lifestyle Collection Collabs](https://www.trendhunter.com/trends/highsnobiety-x-bauhausarchiv.md) - [Bauhaus-Inspired Pattern Collections](https://www.trendhunter.com/trends/design-en-rogue.md) - [Neon Illustation-Donned Buildings](https://www.trendhunter.com/trends/crafted-world-exhibition-1.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Skyscraper-Inspired Furniture Collections](https://www.trendhunter.com/trends/ben-ganz.md) - [Architectural Luxury Handbags](https://www.trendhunter.com/trends/louis-vuitton-x-frank-gehry.md) - [Water Tower-Inspired Installations](https://www.trendhunter.com/trends/fashion-brand-herms.md)