# Fishy Fast Food Menus McDonald's Singapore is Now Serving a Variety of Seafood-Centric Dishes By Katherine Pendrill | Published 2016-10-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/seafoodcentric-dishes References: [chewboom](http://www.chewboom.com/2016/10/01/mcdonalds-offers-new-fish-dippers-seaweed-fries-and-shrimp-burger-in-singapore/) & [mcdonalds.sg](https://www.mcdonalds.com.sg/ebi/) McDonald's Singapore is expanding beyond beef and chicken to begin offering a greater variety of seafood-centric dishes. Not only is the chain incorporating more seafood into existing dishes, but it also also opting for vegetarian-friendly ingredients such as seaweed. The new array of seafood-centric dishes from McDonald's Singapore includes the brand-new Fish Dippers and returning favorites such as the Classic Ebi Burger and Seaweed Shaker Fries. The Fish Dippers are fish-shaped nuggets made from Alaskan Pollock, coated in panko crumbs and then deep-fried, while the Classic Ebi Burger features a whole-shrimp patty coated in mustard, Thousand Island dressing and lettuce. Finally, vegetarians can enjoy their French fries with a dusting of zesty Nori flakes. The new menu helps the chain appeal to regional preference by catering to Singaporeans' love of seafood. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 28% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Seafood-centric Fast Food:** Opportunity for fast food chains to expand their menus to include more seafood options, catering to consumers' desire for variety and healthy alternatives. - **Vegetarian-friendly Fast Food:** Disruption in the fast food industry by offering vegetarian-friendly options alongside traditional meat-based dishes, appealing to a broader range of consumers. - **Regional Menu Localization:** Potential for fast food chains to incorporate regional preferences and flavors into their menus, attracting and satisfying local customer preferences. ### Sectors Adopting This - **Fast Food:** Innovation opportunity for fast food chains to revamp their offerings by introducing seafood-centric and vegetarian-friendly dishes, expanding their customer base. - **Seafood:** Opportunity in the seafood industry as fast food chains increase their demand for seafood ingredients, leading to potential partnerships and new market opportunities. - **Vegetarian Food:** Growth potential in the vegetarian food industry as fast food chains seek to incorporate plant-based options into their menus, capitalizing on the growing demand for vegetarian food. ## Related on Trend Hunter - [Peppered Cheese Fish Sandwiches](https://www.trendhunter.com/trends/black-pepper-cheese-filetofish.md) - [Fried Seafood Sandwiches](https://www.trendhunter.com/trends/fried-seafood-sandwiches.md) - [Purveyor QSR Burgers](https://www.trendhunter.com/trends/mcdonalds-singapore.md) - [Noodle Soup-Inspired Sandwiches](https://www.trendhunter.com/trends/mcdonalds-singapore-laksa-burger.md) - [Simplistically Seasoned Fried Chicken](https://www.trendhunter.com/trends/chicken-mccrispy-salt-pepper.md) - [Flavorful Animation-Inspired Fusion Burgers](https://www.trendhunter.com/trends/samurai-menu.md) - [Shrimp-Packed QSR Nuggets](https://www.trendhunter.com/trends/mcdonalds-japan-puripuri-ebi-purio.md) - [Sea-Inspired Ice Cream Treats](https://www.trendhunter.com/trends/sea-salt-mcflurry.md) - [Fiery Sichuan Chicken Offerings](https://www.trendhunter.com/trends/mala-chicken.md)