# Seafood Variety Packs Morey's Fine Fish & Seafood Launched Exclusive Fish and Shrimp Packs By Laura McQuarrie | Published 2026-07-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/seafood-variety-packs References: [prnewswire](https://www.prnewswire.com/news-releases/moreys-launches-new-seafood-variety-packs-exclusively-at-sams-club-302816094.html) & [moreys](http://www.moreys.com/)  [Morey's Fine Fish & Seafood](https://www.trendhunter.com/trends/seafood-society) launched two new seafood variety packs—the Fish Variety Pack and the Shrimp Variety Pack—to serve up an assortment of chef-inspired flavors with an emphasis on convenience. In the Fish Variety Pack, there's Atlantic Salmon Steakhouse, Wild Alaskan Flounder Garlic & Herb, and Tilapia Blackened, and three all-new offerings in the Shrimp Variety Pack: Teriyaki Shrimp, Garlic & Herb Shrimp, and Citrus Mango Shrimp. "Consumers are looking for seafood options that feel both convenient and elevated," said Kelly Rabinowitz, Director of Brand Marketing, [Frozen Retail Brands](https://www.trendhunter.com/trends/cool-creme-frozen-creamers) for [Rich Products Corp.](https://www.trendhunter.com/trends/farm-rich-frozen-snacks), parent company of Morey's. "These new variety packs make it easy to enjoy different flavors and seafood experiences at home, whether you're entertaining, grilling, or looking for a restaurant-quality meal during the week." The new Morey's Fish and Shrimp Variety Packs are available exclusively at Sam's Club locations nationwide. ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 71% | Activity: 74% | Freshness: 85% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Premium Frozen Meal Kits:** Chef-inspired seafood assortments signal room for frozen brands to reposition convenience foods as elevated, restaurant-style dining experiences for busy households. - **Flavor-forward Variety Packs:** Bundled assortments with globally inspired marinades create new value by reducing meal-planning friction while encouraging trial across multiple proteins and taste profiles. - **Club-exclusive Food Launches:** Retailer-specific product drops can turn warehouse clubs into discovery channels for differentiated frozen offerings that blend bulk value with specialty positioning. ### Where This Applies - **Frozen Foods:** Premiumization in frozen seafood highlights how the category can move beyond basic staples toward curated, high-quality meal solutions with stronger lifestyle appeal. - **Seafood Retail:** Pre-seasoned fish and shrimp formats reflect a shift toward accessible seafood consumption, especially for consumers seeking less preparation complexity at home. - **Grocery Retail:** Exclusive variety packs give large-format retailers a pathway to differentiate assortments through convenient, experience-led products that support repeat household purchasing. ## Related on Trend Hunter - [Extensively Customizable Seafood Menus](https://www.trendhunter.com/trends/crabfest-celebration.md) - [Cultivated Salmon Skincare](https://www.trendhunter.com/trends/cultivated-salmon-skincare.md) - [Savory Sardine Cocktails](https://www.trendhunter.com/trends/dirty-sartini.md) - [Value-Driven Seafood Supply Chains](https://www.trendhunter.com/trends/Value-driven-seafood-supply-chains.md) - [Next-Gen Cruise Dining Experiences](https://www.trendhunter.com/trends/carnival-cruise-line-the-next-course.md) - [Combination Crab Cans](https://www.trendhunter.com/trends/blue-swimming-crab.md) - [Lobster Roll Flights](https://www.trendhunter.com/trends/lobster-roll-flight.md) - [Recycled Cold Chain Packaging](https://www.trendhunter.com/trends/Recycled-cold-chain-packaging.md) - [Educational Responsible Seafood Campaigns](https://www.trendhunter.com/trends/great-british-chefs.md)