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# Lent-Supporting Seafood Deals
Red Lobster Offers Seafood Solutions to Support Lent

By Grace Mahas | Published 2021-02-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/seafood-solutions
References: [redlobster](https://www.redlobster.com/menu/specials/daily-deals) & [walmart](https://www.walmart.com/ip/Krusteaz-Red-Lobster-Fish-Fry-Mix/134664082)

In an effort to support [Lent](https://www.trendhunter.com/trends/spicy-tuna-sub), the six-week period leading up to Easter where individuals opt to fast on meat and other goods, Red Lobsters launched various "seafood solutions" that will be available in-restaurant and at-home.

As part of Red Lobster’s Daily Deals, the brand launched 'Fish Fry Friday' which includes hand-battered, wild-caught cod served with fries and coleslaw – priced at only $11.99. Fans can get their hands on these delicious offerings in-restaurants, take-out dinners, or through the brand's touchless delivery system.

For guests who prefer to cook themselves, Red Lobster offers a Fish Fry Mix that's complete with "all the flavors and spices you know and love, for perfectly breading seafood at-home." Fans can purchase the delicious offering at grocery stores nationwide and online.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 67% | Activity: 99% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Seafood Solutions:** The seafood industry has an opportunity to innovate by creating more meal options specifically for Lent.
- **Daily Deals:** Businesses can explore daily deals and promotions to attract customers during Lent and other religious holidays.
- **Touchless Delivery:** The food delivery industry can expand touchless delivery options to better serve customers during the pandemic and beyond.

### Sectors Adopting This

- **Seafood:** Seafood companies can increase market share during Lent by offering innovative, easy-to-prepare seafood products for the home cook.
- **Restaurant:** Restaurants can create Lent-specific menu offerings and launch daily deals and promotions to attract customers during the six-week period.
- **Food Delivery:** Food delivery companies can expand touchless delivery options to better serve customers during the pandemic and beyond.

## Related on Trend Hunter

- [Seasonal Springtime Seafood Menus](https://www.trendhunter.com/trends/fish-fry-menu.md)
- [Value-Focused Seafood Meals](https://www.trendhunter.com/trends/red-lobster-3-from-the-sea.md)
- [Value-Priced Lunchtime Seafood Menus](https://www.trendhunter.com/trends/weekday-lunch-menu.md)
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- [Wild-Caught Cod Sandwich](https://www.trendhunter.com/trends/baked-cod-sandwich.md)
- [Indulgent Seafood Events](https://www.trendhunter.com/trends/lobsterfest-2026.md)
- [Holiday-Ready Seafood Dining Experiences](https://www.trendhunter.com/trends/christmas-and-new-years.md)
- [Beer-Battered Fish Sandwiches](https://www.trendhunter.com/trends/beer-battered-cod-sandwich.md)
