# Over-the-Top Seafood Cocktails The El Jefe Seafood Michelada is Served with Shrimp, Crab & More By Laura McQuarrie | Published 2019-09-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/seafood-michelada References: [restaurantmagazine](http://www.restaurantmagazine.com/san-pedro-fish-market-grille-unveils-loaded-seafood-michelada-in-celebration-of-national-seafood-month/) & [spfishgrille](http://www.spfishgrille.com/) Cafes and sweet shops with a flair for the dramatic often introduce over-the-top milkshakes as photo-worthy menu items that are stacked with donuts, cookies and other sweet additions, and now, San Pedro Fish Market Grille is introducing a savory take on this idea with its loaded seafood michelada. The introduction of this drink is helping the fast-casual spot kick off National Seafood Month, especially as it is said to be "known for crafting the most delicious and over the top seafood recipes in the South Bay." The [El Jefe](https://www.trendhunter.com/trends/agave-bar) is a jumbo michelada that's prepared with San Pedro Fish Market’s signature michelada mix and topped with cocktail shrimp, battered and fried shrimp, a fresh snow crab claw, a stalk of celery, sliced cucumbers and a fresh lemon wedge. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 46% | Activity: 47% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Over-the-top Cocktails:** Exploring extreme versions of traditional beverages creates opportunities for unique presentation and social media marketing. - **Loaded Food & Beverage Items:** Bolstering traditional menu items with multiple ingredients and toppings can create an out-of-the-box experience for guests and drive interest in the establishment. - **National Food Celebration:** Further exploration of nationally recognized food celebrations can create opportunities for promotion and partnership with complementary businesses. ### Industries Being Reshaped - **Fast-casual Dining:** Innovative, visually interesting menu items like over-the-top cocktails and loaded food & beverage items can enhance the modern dining experience and become social media sensations. - **Seafood Restaurants:** Exploring playful, indulgent concoctions of seafood dishes can create buzz within the seafood industry and entice seafood enthusiasts to try new, exciting experiences. - **Event Hosting:** National food celebrations, such as National Seafood Month, can create opportunities for event hosting and partnership with businesses and establishments within complementary industries, driving new revenue streams and increasing customer engagement. ## Related on Trend Hunter - [Taquito-Topped Margaritas](https://www.trendhunter.com/trends/delimex-x-jaja-taquitorita.md) - [Tequila-Infused Shrimp Dishes](https://www.trendhunter.com/trends/tequila-lime-shrimp.md) - [Theatrical Shark Drinks](https://www.trendhunter.com/trends/sharkey-temple.md) - [Festive Frozen Margaritas](https://www.trendhunter.com/trends/jingle-berry-rita.md) - [Savory Culinary Cocktails](https://www.trendhunter.com/trends/two-schmucks.md) - [Crunchy Crab Tostadas](https://www.trendhunter.com/trends/crab-fiesta-menu.md) - [Citrusy Margarita Cocktails](https://www.trendhunter.com/trends/millionaire-margarita.md) - [Layered Mexican QSR Drinks](https://www.trendhunter.com/trends/miguels-jr-fizz-fusions.md) - [Food-Inspired Cocktail Concept Menus](https://www.trendhunter.com/trends/eat-your-cocktail.md)