# Reimagined Gourmet Seafood Branding Gorton's Seafood Has Unveiled a New Logo and Packaging Design By Rahul Kalvapalle | Published 2022-02-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/seafood-branding References: [progressivegrocer](https://www.progressivegrocer.com/gortons-seafood-receives-refresh) & [gortons](https://www.gortons.com/)  [Gorton's Seafood](https://www.trendhunter.com/trends/southern-style-shrimp), a seafood manufacturer located in Gloucester, Massachusetts, has undergone a [seafood branding makeover](https://www.trendhunter.com/trends/beaver-street-fisheries) that comprises a new logo as well as [refreshed packaging for all the products](https://www.trendhunter.com/trends/higgidy-1) in its Everyday Gourmet and Smart Solutions collections. The company's new logo includes the addition of ocean waves behind the iconic Gorton's fisherman, a move that is designed to convey both the company's passion for bringing delectable seafood to its customers' tables as well as its desire to promote sustainability and healthy oceans. As far as packaging is concerned, these Gorton's Seafood offerings now feature more substantial use of yellow, which is designed to add contrast to the packaging and make it easier than ever for customers to identify their contents. From crab cakes and shrimp scampi to butter tilapia and grilled cod fillets, a wide assortment of products will benefit from this renewed seafood branding effort. Image Credit: Gorton's Seafood ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 55% | Activity: 57% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Seafood Sourcing:** Brands like Gorton's Seafood are promoting sustainable seafood sourcing through revamped branding efforts that depict a commitment to healthy oceans. - **Value on Bold Packaging:** Revamped seafood packaging that makes use of bold color schemes and designs is helping brands like Gorton's Seafood stand out from the competition and appeal to customers in search of quality seafood products. - **Health-conscious Seafood Options:** Renewed seafood branding efforts are highlighting the healthy benefits of seafood, such as high-protein content and omega-3 fatty acids, and attracting customers who seek healthier food choices. ### Sectors Adopting This - **Food Packaging:** Revamped seafood packaging is setting the standard for bold designs and innovative presentation, creating an opportunity for the packaging industry to elevate brand presence. - **Seafood Manufacturing:** Brands like Gorton's Seafood are embracing sustainable seafood sourcing and health-conscious options to make a positive impact on customer satisfaction, exemplifying the opportunity to introduce disruptive innovation in the seafood manufacturing industry. - **Sustainable Marketing and Advertising:** Renewed branding efforts that convey sustainability for healthy oceans emphasize the importance of ecosocial initiatives that help consumers make informed decisions, inspiring opportunities for industry players to integrate sustainable values in their advertising efforts. ## Related on Trend Hunter - [Southern Recipe Seafood Products](https://www.trendhunter.com/trends/southern-style-shrimp.md) - [Air-Fried Frozen Seafood Products](https://www.trendhunter.com/trends/gortons-seafood-air-fried-range.md) - [Heritage-Driven Bread Branding](https://www.trendhunter.com/trends/the-gonnella-baking-company.md) - [High-End Gilded Spice Branding](https://www.trendhunter.com/trends/mccormick-gourmet-collection.md) - [Refreshed Food Packaging Designs](https://www.trendhunter.com/trends/north-coast-organic.md) - [Refreshed Barbecue Sauce Identities](https://www.trendhunter.com/trends/bachans.md) - [Revitalized Pasta Packaging Designs](https://www.trendhunter.com/trends/ronzoni-pasta-brand.md) - [Modernized Soup Packaging Designs](https://www.trendhunter.com/trends/specialty-products.md) - [Comfort-Focused Frozen Seafood Offerings](https://www.trendhunter.com/trends/frozen-seafoods.md)