# Modern Boho Beachwear The Seafolly Summer 2012 Campaign Features Behati Prinsloo as Its New Face By Meghan Young | Published 2012-05-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/seafolly-summer-2012 References: [fashiongonerogue](http://fashiongonerogue.com/behati-prinsloo-named-face-seafolly-summer-2012/) & [seafolly](http://seafolly.com/) Model Behati Prinsloo has been crowned the face of the Seafolly Summer 2012 ad campaign. A supermodel with a girl-next-door type of beauty, she will have both men and women sighing over her enviable body and fashion sense in these [print ads](https://www.trendhunter.com/trends/fendis-summer-2025-campaign). Bright, bohemian and completely contemporary, the [beachwear](https://www.trendhunter.com/trends/triangls-mirage-drop) is exactly what is called for this hot season. Shot by New York-based photographer David Gubert, the Seafolly Summer 2012 ad campaign was captured on location at Desert Springs in Los Angeles, California. A sneak peak into what the Australian fashion label has to offer in their [summer collection](https://www.trendhunter.com/trends/golden-hour-getaway-collection), the full campaign starring the Namibian beauty will be launched closer to the season. Sun-drenched, feminine and sultry, the Seafolly Summer 2012 ad campaign will reel people in for all the right reasons. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 89% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Bright Bohemian Beachwear:** Opportunity for designers to create bold and vibrant beachwear with a bohemian twist. - **Print Ad Campaigns:** Potential for brands to create visually stunning print ads that capture the essence of summer. - **Location-based Fashion Shoots:** Opportunity to showcase fashion collections in unique and picturesque locations for a captivating visual narrative. ### Who This Affects Most - **Fashion:** Fashion brands can tap into the trend for bright bohemian beachwear to create their own stylish and trendy collections. - **Advertising:** Advertising agencies can create innovative print campaigns that convey the spirit of summer and resonate with consumers. - **Photography:** Photographers can specialize in location-based fashion shoots, offering their expertise to fashion brands looking for striking visuals for their campaigns. ## Related on Trend Hunter - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Influencer-Fronted Sunscreen Ads](https://www.trendhunter.com/trends/sol-de-janeiro-1.md)