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# Snap-Happy Swimwear Collections
The Seafolly Summer 2011 Line Stars Jessica Hart

By Meghan Young | Published 2010-08-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/seafolly-summer-2011
References: [lifelounge](http://www.lifelounge.com/fashion/news/jessica-hart-in-seafollys-summer-2011-collection.aspx) & [seafolly.au](http://www.seafolly.com.au/australia)

Reprising her role as the face of this [Australian swimwear label](https://www.trendhunter.com/trends/bathing-belle-swimwear), Jessica Hart stars in the [Seafolly Summer 2011 lookbook](https://www.trendhunter.com/trends/new-swim-collection). Cute, playful and all kinds of beautiful, this model was born to be on a beach.

Jessica Hart also seems born to don the Seafolly Summer 2011 collection in its entirety. The [fun, colorful and sexy pieces](https://www.trendhunter.com/trends/country-club) suit Hart's personality completely. Check them out for yourself in the gallery above.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 68% | Activity: 100% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Swimwear Fashion:** Opportunity for disruptive innovation in creating swimwear lines that are cute, playful, and cater to diverse body types.
- **Celebrity Brand Endorsements:** Opportunity for disruptive innovation in leveraging celebrity partnerships to promote fashion collections and create brand awareness.
- **Online Lookbooks:** Opportunity for disruptive innovation in creating interactive online platforms to showcase fashion collections and engage customers.

### Where This Applies

- **Fashion:** Opportunity for disruptive innovation in the swimwear industry to create trendy, inclusive, and digitally-driven fashion brands.
- **Celebrity Endorsements:** Opportunity for disruptive innovation in the marketing industry to develop new strategies for celebrity brand partnerships and influencer marketing campaigns.
- **E-commerce:** Opportunity for disruptive innovation in the e-commerce industry to enhance the online shopping experience by creating immersive virtual platforms for showcasing fashion collections.

## Related on Trend Hunter

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- [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md)
