# Non-Alcoholic Mixology Programs Seabourn is Launching the New 'Zero @ Sea' Program By Kanesa D | Published 2024-05-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/seabourn References: [cruiseindustrynews](https://cruiseindustrynews.com/cruise-news/2024/05/seabourn-introduces-non-alcoholic-mixology-program/) & [seabourn](https://www.seabourn.com/en/ca/find-a-cruise?dealId=MMOUS050124&csvFileName=MMOUS050124&XID=EXTSPS20240430DHK9ZJ8JPP&gad_source=1&gclid=Cj0KCQjwpNuyBhCuARIsANJqL9Nb1ezgaNmeYPhp__4cgha8CDrQgYfdyYszhoiHQACQN1G9zupX0tIaAt2xEALw_wcB&gclsrc=aw.ds)  [Seabourn](https://www.trendhunter.com/trends/luxury-fleet) is unveiling its newest non-alcoholic venture, [Zero @ Sea](https://www.trendhunter.com/trends/proteau). This initiative allows consumers to enroll themselves in a new zero-proof mixology program that aims to diversify the non-alcoholic market. Guests can indulge in concoctions featuring elegant elderflower, invigorating bursts of fresh citrus, and refined botanical spirits, all without the inclusion of alcohol. Guests can also order popular cocktails with non-alcoholic substitutes. “We understand that our guests’ preferences are always evolving, and we’ve seen an increasing demand for [non-alcoholic beverages](https://www.trendhunter.com/trends/zero-proof-lounge). Our new Zero @ Sea program was designed to meet those needs for alternatives to traditional alcoholic beverages,” said Gerald Mösslinger, senior vice president of guest operations. The 'Zero @ Sea' program is available across all Seabourn ships in every bar and lounge. Image Credit: Seabourn ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 4% | Activity: 4% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Zero-proof Mixology:** Introducing sophisticated non-alcoholic beverages featuring elegant ingredients, this trend caters to the growing demand for diversified drink options. - **Non-alcoholic Cocktail Substitutes:** Offering popular cocktails in non-alcoholic forms provides an inclusive experience for those seeking alcohol-free alternatives. - **Botanical Spirits:** The incorporation of botanical spirits into non-alcoholic drinks presents a refined and flavorful substitute for traditional alcoholic cocktails. ### Industries Being Reshaped - **Hospitality:** The hospitality industry can benefit from incorporating non-alcoholic drink programs to appeal to a wider range of guest preferences. - **Beverage Manufacturing:** Manufacturers producing non-alcoholic spirits and mixers can tap into the rising trend of zero-proof mixology. - **Luxury Travel:** Luxury travel providers can enhance customer experience by offering premium non-alcoholic beverage options onboard. ## Related on Trend Hunter - [Wellness-Forward Beverage Programs](https://www.trendhunter.com/trends/princess-cruises-pours.md) - [Zero-Proof Beverage Programs](https://www.trendhunter.com/trends/zero-proof-beverage-program.md) - [Non-Alcoholic Cruise Drink Packages](https://www.trendhunter.com/trends/nonalcoholic-beverage-package.md) - [Non-Alcoholic Beverage Clubs](https://www.trendhunter.com/trends/non-alcoholic-beverage-club.md) - [Zero-Proof Botanical Drinks](https://www.trendhunter.com/trends/proteau.md) - [Zero-Proof Catering Companies](https://www.trendhunter.com/trends/zero-proof-catering.md) - [Mindful Cocktail Menus](https://www.trendhunter.com/trends/free-spirited-by-loews-hotels.md) - [Zero-Proof Botanical Spirits](https://www.trendhunter.com/trends/abstinence-spirits.md) - [Zero-Proof Cocktail Kits](https://www.trendhunter.com/trends/zeroproof-cocktail-kit.md)