# AR Dolphin Awareness Content Sea Shepherd Launchpad an AR Experience Highlighting Dolphins By Daniel Johnson | Published 2020-02-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sea-shepherd1 References: [mobilemarketer](https://www.mobilemarketer.com/news/sea-shepherd-creates-ar-documentary-to-highlight-dolphin-plight/572597/) & [seashepherdglobal.org](https://www.seashepherdglobal.org/latest-news/belowthesurface/) Sea Shepherd is a non-profit conservation society based out of San Juan in the United States, and recently the organization created an [AR](https://www.trendhunter.com/trends/car-wash-game) experience that showcases the challenges that dolphins face as a result of commercial fishing. The AR experience is titled 'Below the Surface AR,' and it captivates viewers into how dolphins are being harmed. In order to create the AR experience, Sea Shepherd worked with [Resn](https://www.trendhunter.com/trends/resn), an AR studio. Specifically, the AR content depicts an industry practice known as bycatch, which is when fishing crafts unintentionally catch sea creatures they do not mean to catch. Last year over 11,000 dolphins were inadvertently captured off the coast of France according to the conservation organization. Image Credit: Sea Shepherd ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 45% | Activity: 23% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Augmented Reality Conservation Education:** The AR experience titled 'Below the Surface AR' by Sea Shepherd can be used as an innovative way to educate people on conservation efforts. - **Innovative Partnerships:** Collaborations like the one between Sea Shepherd and Resn can yield game-changing solutions for the world's challenges. - **Conservation Through Immersive Technology:** Virtual technologies, such as AR, present an opportunity for conservation organizations to engage audiences and spark action towards conservation efforts. ### Industries Being Reshaped - **Conservation Organizations:** Conservation organizations can use AR experiences to highlight their causes and foster connections with donors. - **AR Studios:** AR studios, such as Resn, can leverage their skills and resources to create socially meaningful content. - **Sustainable Fishing:** The fishing industry can use AR and other immersive technologies to find innovative solutions to minimize bycatch and promote sustainable fishing practices. ## Related on Trend Hunter - [Branded QR-Powered Retro Games](https://www.trendhunter.com/trends/orca-scan.md) - [AR Selfie Booths](https://www.trendhunter.com/trends/selfie-booth1.md) - [Island Adventure Metaverses](https://www.trendhunter.com/trends/find-the-seasouls.md) - [Water-Based Entertainment Drones](https://www.trendhunter.com/trends/arivia-watersurface-drone.md) - [Immersive Digital Forests](https://www.trendhunter.com/trends/teamlab-1.md) - [Augmented Reality Wine Bottles](https://www.trendhunter.com/trends/ar-sinister-wine.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [AR-Powered Brand Experiences](https://www.trendhunter.com/trends/marcolin-1.md) - [Classroom-Ready AR Eyewear](https://www.trendhunter.com/trends/adventure-whale-ar-glasses.md)