# Seasoning Salts Packaging This Sea Salt Packaging is Inspired by the Region Where It is Harvested By Rebecca Byers | Published 2015-04-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sea-salt-packaging References: [thedieline](http://www.thedieline.com/blog/2015/4/25/saltverk) & [bessermachen](http://bessermachen.com/SALTVERK) SALTVERK is an Icelandic brand of sustainable salts boasting an impressive take on [modern sea salt packaging](https://www.trendhunter.com/trends/angus-oink-salts). The assortment of [sustainable cooking salts](https://www.trendhunter.com/trends/maldon-salt-gift-set) are sourced from Iceland's Westfjords, a region of salt flats. The product is [infused with herbs and spices](https://www.trendhunter.com/trends/infused-koyo-berry-salt) and are then smoked. The inspiring packaging for the SALTVERK line features scenic photographs of the Westfjords region delicately filtered through a hue that better denotes the herbs with which the salt has been infused. This unique sea salt packaging was created for SALTVERK by creative firm Bessermachen. By creating a packaging design scheme that championed the earthy, all-natural values of the brand, SALTVERK is able to communicate the company's dedication to craftsmanship and rich flavor. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 20% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Packaging:** Opportunity to create packaging designs that champion the values of sustainability and natural ingredients. - **Region-inspired Packaging:** Opportunity to feature packaging designs that showcase the unique qualities and origins of a product. - **Infused Product Packaging:** Opportunity to create packaging designs that highlight the infused flavors and ingredients of a product. ### Where This Applies - **Food and Beverage:** Opportunity for food and beverage companies to create innovative packaging designs that reflect the values and qualities of their products. - **Sustainable Products:** Opportunity for sustainable product companies to explore unique packaging designs that align with their eco-friendly values. - **Herbs and Spices:** Opportunity for herbs and spices companies to create packaging designs that showcase the infused flavors and differentiate their products in the market. ## Related on Trend Hunter - [Gourmet Tinned Seafood Collections](https://www.trendhunter.com/trends/siesta-co.md) - [Exotic Salt Product Ranges](https://www.trendhunter.com/trends/maldon-salt-merchants.md) - [Reduced Sodium Food Salts](https://www.trendhunter.com/trends/teksalt.md) - [Premium Sea Salts](https://www.trendhunter.com/trends/pepper-sea-salt.md) - [Premium Salt Gift Sets](https://www.trendhunter.com/trends/salt-gift-pack.md) - [African-Inspired Gourmet Seasoning Salts](https://www.trendhunter.com/trends/gourmet-seasoning-salt.md) - [Seaweed-Based Seasonings](https://www.trendhunter.com/trends/oceans-balance.md) - [Jalapeño Lime-Infused Sea Salts](https://www.trendhunter.com/trends/jalapeo-lime-sea-salt.md) - [Cooking-Inspired Spice Packaging](https://www.trendhunter.com/trends/alicias-spice-co.md)