# Luxury Easter Egg Packaging The Beautiful Prestat Chocolate Egg Contains Sea Salt Caramel Truffles By Alyson Wyers | Published 2015-02-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sea-salt-caramel-truffles References: [selfridges](http://www.selfridges.com/en/prestat-sea-salt-caramel-truffle-easter-egg-227g_556-84008776-227SEA/) If you appreciate the finer things in life, very specifically sea salt caramel truffles, you should pick up this [luxury Easter egg](https://www.trendhunter.com/trends/louis-vuitton-easter-collection) from [Selfridges](https://www.trendhunter.com/trends/droplet-and-paris-saintgermain) stat. The Prestat truffle Easter egg makes the ideal gift to celebrate the resurrection of Jesus Christ. The egg has a 71% dark chocolate shell with a touch of sea salt. It is also filled with Prestat's famous sea salt caramel truffles. As if the fancy chocolate wasn't enough, the Easter egg also comes in a stunning gift box. The packaging is magenta, turquoise with gold swirls. Inside the egg is wrapped in gilded foil with a matching turquoise bow. Rather than looking gaudy with all the bright colors, the branding is seasonally appropriate and regal. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 39% | Activity: 71% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Luxury Easter Egg Packaging:** Opportunity for luxury brands to elevate Easter egg packaging with visually stunning and regal designs. - **Sea Salt Caramel Truffles:** Growing demand for sea salt caramel truffles as a gourmet and indulgent treat, creating opportunities for innovative flavors and packaging. - **Gourmet Chocolate Gifts:** Increasing trend of gifting premium and high-quality chocolate products as luxury gifts, paving the way for unique and upscale packaging options. ### Industries Being Reshaped - **Luxury Packaging:** Disruptive innovation opportunities lie in creating high-end and visually appealing packaging solutions for luxury Easter eggs and other premium products. - **Fine Chocolates:** Innovative product development and packaging ideas can attract upscale customers who seek unique flavor combinations and gourmet experiences. - **Gift and Confectionery:** The growth of the luxury chocolate gifting market opens doors for companies to offer exclusive packaging options, enhancing the overall gift experience. ## Related on Trend Hunter - [Luxurious Eco-Friendly Easter Treats](https://www.trendhunter.com/trends/luxury-giant-milk-chocolate-egg.md) - [Accessible Luxury Easter Chocolates](https://www.trendhunter.com/trends/asda-exceptional-chocolate-egg.md) - [Artistic Artisanal Easter Treats](https://www.trendhunter.com/trends/norman-love-confections-2022-easter-collection.md) - [Viral Chocolate Easter Eggs](https://www.trendhunter.com/trends/pistachio-kataifi-breton-egg.md) - [Liqueur-Inspired Chocolate Easter Eggs](https://www.trendhunter.com/trends/baileys-easter-egg.md) - [Vegan Easter Chocolates](https://www.trendhunter.com/trends/salted-caramel-easter-egg.md) - [Paintable Easter Chocolates](https://www.trendhunter.com/trends/painting-kit-easter-edition.md) - [Opulent Italian Easter Chocolates](https://www.trendhunter.com/trends/venchi-easter-range.md) - [Artisan Easter Egg Treats](https://www.trendhunter.com/trends/loeuf-gourmand.md)