# Salted Cookie Butter Shakes The Counter Has a New Sea Salt Caramel Cookie Butter Shake By Katherine Pendrill | Published 2022-08-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sea-salt-caramel-cookie-butter-shake References: [chewboom](https://www.chewboom.com/2022/08/12/the-counter-adds-2-new-mac-n-cheese-burgers-and-new-sea-salt-caramel-cookie-butter-shake/) & [fastfoodpost](https://www.fastfoodpost.com/the-counter-launches-two-new-mac-n-cheese-burgers-and-new-sea-salt-caramel-cookie-butter-shake/)  [The Counter](https://www.trendhunter.com/trends/texas-bbq-brisket-burger) Custom Burgers is shaking things up with summer with two tasty new entrees and the launch of its new Sea Salt Caramel Cookie Butter Shake. Putting an unexpected twist on comfort food, The Counter has just launched two new [Mac n Cheese Burgers](https://www.trendhunter.com/trends/limitedtime-items): the Mac Stack Burger and the Green Chile Mac n Cheeseburger. Both are made with juicy Angus beef patties and applewood-smoked bacon topped with either deep-fried mac n cheese or green chile mac n cheese. On the other hand, the new Sea Salt Caramel Cookie Butter Shake is made from a rich combination of vanilla bean ice cream, salted caramel, and cookie butter, all topped with whipped cream, more caramel, sea salt, and a mini speculoos cookie. All three of the new items are available now through November 6, 2022. Image Credit: The Counter Custom Burgers ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 4% | Activity: 27% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Comfort Food Mashups:** The trend toward mixing surprising flavors in traditional comfort food may drive innovation opportunities with unique ingredient combinations. - **Gourmet Milkshakes:** A growing interest in imaginative milkshakes presents an opportunity for businesses to offer inventive combinations of flavors, toppings, and textures. - **Limited-time Offerings:** Creating a sense of urgency and scarcity through limited-time themed menus or menu items can drive consumer demand and interest. ### Where This Applies - **Fast Food:** Fast food chains may benefit from offering creative, limited-time menu items to promote customer curiosity and enthusiasm. - **Gourmet Restaurants:** Upscale eateries may benefit from incorporating playful, unexpected twists on classic dishes and drinks to stand out to adventurous patrons. - **Dessert Chains:** Specialty dessert chains may find success in offering gourmet, elevated milkshakes as a premium menu item that indulges consumer desires for decadent treats. ## Related on Trend Hunter - [Donut-Topped Vanilla Shakes](https://www.trendhunter.com/trends/donut-kill-my-vibe-shake.md) - [Cookie-Flavored Vanilla Shakes](https://www.trendhunter.com/trends/cookie-butter-shake.md) - [Festive Cookie-Flavored Milkshakes](https://www.trendhunter.com/trends/zaxbys-cookie-butter-shake.md) - [Cookie-Infused Mocha Shakes](https://www.trendhunter.com/trends/mocha-oreo-cookie-shake.md) - [Sweet Cinnamon Churro Shakes](https://www.trendhunter.com/trends/cinnamon-churro-shake.md) - [Nutty Cookie Dough Milkshakes](https://www.trendhunter.com/trends/reeses-pieces-cookie-dough-milkshake.md) - [Festive Christmas Cookie Shakes](https://www.trendhunter.com/trends/christmas-cookie-shake.md) - [Seasonally Savory Milkshakes](https://www.trendhunter.com/trends/salted-caramel-pretzel-milkshake.md) - [Seasonal Snickerdoodle Cookie Shakes](https://www.trendhunter.com/trends/winter-classics-shakes.md)