# Sea Kelp Serums The Inkey List's Mineral-Rich Face Serum Shields Skin from Pollution By Laura McQuarrie | Published 2019-11-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sea-kelp-serum References: [glamour](https://www.glamour.com/gallery/best-new-beauty-products) & [instagram](https://www.instagram.com/theinkeylist/?hl=en) The Inkey List launched a Sea Kelp Serum that's rich in minerals and antioxidants, thanks to the fact that it is rich in its namesake ingredient, a [type of seaweed](https://www.trendhunter.com/trends/omaly). The facial serum is beneficial for protecting the skin from pollution and boasts a formula that's ultra-hydrating, cooling and supportive of the skin's natural barrier. The lightweight serum for normal, dry, combination and oily skin types is beneficial for combating fine lines and wrinkles, diminishing redness, dullness and uneven texture. As well as including sea kelp extract, the serum is also rich with a malachite mineral complex, which adds detoxifying properties to the product. Thanks to the antioxidants in both sea kelp and malachite, the serum is a potent anti-aging and [pollution-fighting serum](https://www.trendhunter.com/trends/pre-workout-anti-pollution-serum). ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 33% | Activity: 57% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Anti-pollution Skincare:** Creating skincare products that protect the skin from pollution and environmental damage. - **Natural Ingredients:** Utilizing natural ingredients like sea kelp and malachite for their hydrating and detoxifying properties. - **Anti-aging Solutions:** Developing serums that combat fine lines, wrinkles, and dullness for a more youthful appearance. ### Sectors Adopting This - **Skincare:** Skincare companies can explore the use of sea kelp and malachite in their products to provide anti-pollution and anti-aging benefits. - **Cosmetics:** Cosmetic brands can incorporate natural ingredients like sea kelp and malachite into their formulas to offer hydrating and detoxifying properties for the skin. - **Wellness:** Wellness brands can tap into the growing demand for anti-pollution solutions by offering skincare products that protect against environmental damage. ## Related on Trend Hunter - [Plant-Powered Cell Renewal Serums](https://www.trendhunter.com/trends/inkeylab.md) - [Healing Seaweed Serums](https://www.trendhunter.com/trends/the-serum.md) - [Kelp-Based Supplements](https://www.trendhunter.com/trends/offshore-greens.md) - [Refillable Marine Antioxidant Serums](https://www.trendhunter.com/trends/marine-antioxidant-serum.md) - [Restorative Skin Barrier Serums](https://www.trendhunter.com/trends/ectoin-hydro-barrier-serum.md) - [Shielding Anti-Pollution Serums](https://www.trendhunter.com/trends/anti-pollution-serum.md) - [Triple-Lifting Skincare Serums](https://www.trendhunter.com/trends/deep-antarctic-drop.md) - [Anti-Pollution Luxury Skincare](https://www.trendhunter.com/trends/the-concentrate.md) - [Antioxidant Facial Serums](https://www.trendhunter.com/trends/ultimune-power-infusing-face-serum.md)