# Lightweight Organic Cotton Shirts Outerknown's New S.E.A Button-Up Dress Shirt is Light and Airy By Madison Mackay | Published 2018-04-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sea-buttonup References: [gearpatrol](https://gearpatrol.com/2018/04/05/outerknown-sea-shirt/) & [outerknown](https://www.outerknown.com/products/sea-shirt-moss) Los Angeles-based clothing company Outerknown created the new S.E.A button-up shirt for men, with a lightweight material and classic silhouette. The new shirt features a slim fit, using [organic cotton](https://www.trendhunter.com/trends/pac-collection) to ensure comfort while supporting [eco-friendly fashion practices](https://www.trendhunter.com/trends/cloveify), saving 90% more water in the cotton growing process. The brand decided to get rid of a traditional placket and add a simple chest pocket with a slim collar to add a pop for modern style. Available in ten colors, the button-up is breathable and versatile, with the ability to dress it up or down in any weather. Made to be worn alone, or [unbuttoned over a t-shirt](https://www.trendhunter.com/trends/wellen-patinatech-tshirt) -- the new S.E.A Button-up shirt from Outerknown is available online now for $78. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 60% | Activity: 46% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Sustainable Fashion:** Creating lightweight organic cotton shirts supports eco-friendly fashion practices and appeals to consumers who prioritize sustainability in their clothing choices. - **Versatile Apparel:** The lightweight and breathable design of the S.E.A button-up shirt allows for versatile styling, making it suitable for various occasions and weather conditions. - **Modern Minimalism:** By eliminating traditional elements like the placket and incorporating a slim collar, Outerknown's S.E.A button-up shirt captures the essence of modern minimalism, appealing to fashion-conscious individuals. ### Industries Being Reshaped - **Eco-friendly Fashion:** The lightweight organic cotton shirts align well with the growing trend of sustainable and environmentally friendly fashion practices. - **Men's Apparel:** The S.E.A button-up shirt targets the men's apparel market with its slim fit and classic silhouette, appealing to style-conscious men. - **Online Retail:** The availability of the S.E.A button-up shirt for purchase online provides a convenient shopping experience for consumers, contributing to the growth of the online retail industry. ## Related on Trend Hunter - [Understated Linen Apparel](https://www.trendhunter.com/trends/organic-linen-shirt-dress.md) - [Unique T-Shirt Materials](https://www.trendhunter.com/trends/airknitx-tshirt.md) - [Sustainable Flannel Shirts](https://www.trendhunter.com/trends/cloud-flannel.md) - [Quick-Drying Summer T-Shirts](https://www.trendhunter.com/trends/classic-tee.md) - [Simplistic Breathable Summer Apparel](https://www.trendhunter.com/trends/the-resort-collection.md) - [Adaptable Anti-Odor T-Shirts](https://www.trendhunter.com/trends/wellen-patinatech-tshirt.md) - [Premium Linen Apparel](https://www.trendhunter.com/trends/uniqlos-2025-springsummer.md) - [Multi-Day Wear Wool Shirts](https://www.trendhunter.com/trends/proof-72hour-merino-air-tshirt.md) - [All-Season Merino Tees](https://www.trendhunter.com/trends/ethical-merino-tshirt-from-new-zealand.md)