# Brewed Business Branding The SD Coffee Cup is a Caffeinated Client Handout By Amelia Roblin | Published 2011-03-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sd-coffee-cup References: [thedieline](http://www.thedieline.com/blog/2011/3/24/survival-item-9-coffee-cup.html) & [sussner](http://www.sussner.com/about/) Many design firms unleash a little creativity towards client gifts, and this year's SD Coffee Cup offering will surely win the hearts of past and future customers with such a delicious and practical donation. Sussner Design works to create packaging and brand identity, so this particular project to embody its own image must have been quite rewarding. With a new website to advertise and a range of custom creative services to publicize, the company enlisted the help of a familiar and much-loved symbol of Western culture: coffee. As a thank-you for past business and a reminder of the skills the team of professionals possesses, the SD Coffee Cup handout is composed of a simple brown logo-printed ceramic coffee mug, a delightful cardboard box, a leaflet with the firm's information and a single serving sachet of instant dark roast. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 67% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Branded Client Gifts:** Design firms are leveraging client gifts to showcase their creativity and leave a lasting impression, creating opportunities for new and unique ideas and products. - **Corporate Social Responsibility Marketing:** Businesses are using sustainable and ethical practices to create marketing campaigns, creating opportunities for products and services that align with these values. - **Personalized Packaging:** As consumers seek unique and personalized experiences, companies are offering customized packaging options, creating opportunities for new services and products that cater to this demand. ### Who This Affects Most - **Design Services:** Companies providing design services have opportunities to create innovative and creative client gift solutions that showcase their strengths and capabilities. - **Coffee and Beverage Industry:** Providing unique and branded coffee packaging for companies allows coffee and beverage industries to extend their reach and showcase their brand to a preexisting customer base. - **Marketing and Advertising Industry:** Marketing and advertising industries have opportunities to create campaigns that highlight ethical and sustainable practices that align with consumer values and preferences. ## Related on Trend Hunter - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Aesthetically Pleasing Decaf Packaging](https://www.trendhunter.com/trends/highquality-decaffeinated-coffee.md) - [Spirit-Infused Coffee Blends](https://www.trendhunter.com/trends/specialty-coffee-brand.md) - [Collaborative Coffee Labels](https://www.trendhunter.com/trends/nuzee.md) - [Charming Cartoon Cafe Cups](https://www.trendhunter.com/trends/reusable-cup-giveaway.md) - [Coffee-Inspired Pens](https://www.trendhunter.com/trends/sheaffer-coffee-edition.md)