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# Pedestrian-Saving Pranks
The Scum River Bridge Keeps Your Feet Dry, Makes a Point

By Robyn Currie | Published 2010-01-28 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/scum-river-bridge
References: [boingboing.net](http://www.boingboing.net/2010/01/26/guerrilla-bridge-mak.html) & [bladediary](http://www.bladediary.com/astoria-scum-river-bridge/)

Leave it to those witty cats who jive in New York to come up with something like this. The Scum River Bridge makes a big point and is directed at the city’s leaders. This has ‘creative genius’ written all over it.

Evidently, a leaky pipe at 33rd Street caused a gross cesspool of nastiness to develop across the entire sidewalk, and with freezing, it becomes a serious hazard. The Scum River Bridge was built as a safe alternative, and has even received a commendation from a city, and a promise to fix the leaky pipe.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 45% | Activity: 28% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks)

## Key Themes

### Why This Trend Is Growing

- **Leaky Pipe Solutions:** Opportunity for innovative solutions to address the issue of leaky pipes and their consequences.
- **Creative Urban Infrastructure:** Urban infrastructure that combines functionality with innovative design to tackle city-wide issues and make a statement.
- **Practical Pranks for Social Change:** Using humor and satire to draw attention to serious issues and drive positive social change.

### Industries Being Reshaped

- **Civil Engineering:** Opportunity for civil engineering companies to develop new techniques and materials to prevent leaky pipes and mitigate their impact.
- **Urban Design and Architecture:** Innovative urban design and architecture firms can create functional and visually appealing structures to address urban challenges like the Scum River Bridge.
- **Social Activism and Public Awareness:** Opportunity for organizations focused on social activism and awareness to use creative pranks as a means to highlight important issues and provoke dialogue.

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