# Malleable Kinetic Sand Formulas This Sculpting Sand Changes the Way People See the Substance By Akihiko Tse | Published 2013-09-05 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/sculpting-sand References: [uncommongoods](http://www.uncommongoods.com/product/kinetic-sand) & [wabafun](http://wabafun.com/product_info.php/manufacturers_id/6/products_id/62) The expression, "Like sand slipping through your fingers" may soon become null if WABA Fun's Kinetic Sand grasps people's imaginations like [Play-Doh](https://www.trendhunter.com/trends/play-doh) once did. Made of 98 percent sand and two percent non-toxic polymer, Kinetic Sand looks and feels like a slightly damp clump of sand, but has the more useful function of not sticking to the surface or leaving any noticeable residue. The sand sticks to itself, so the chance of it getting stuck in between your nails is close to none. One blogger claimed that the sand felt like "cotton candy," or "what I would imagine holding a cloud would feel like." Kinetic Sand is also designed to disintegrate quickly, so part of the fun, according to one site, is watching "large structures quickly melt before your eyes." At $15 for 2.2 pounds, the pricing is slightly sleep, but bringing the beach home without spreading over or getting it stuck in your hair is fully worth avoiding the UV rays. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 37% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Malleable Kinetic Sand:** Opportunity to disrupt the traditional sand play experience by offering a malleable and non-sticky alternative. - **Non-toxic Material:** Potential to disrupt the toy industry by providing a safe and environmentally friendly material for children to play with. - **Sculpting Innovation:** Opportunity for creative and artistic industries to explore new possibilities in sculpting with malleable kinetic sand. ### Where This Applies - **Toy Manufacturing:** Innovative material like kinetic sand can revolutionize the toy manufacturing industry by introducing new play experiences. - **Educational Products:** Kinetic sand can be used as an educational tool in schools and learning centers, creating opportunities in the education industry. - **Arts and Crafts:** Kinetic sand can inspire new forms of artistic expression, disrupting the arts and crafts industry with its unique properties. ## Related on Trend Hunter - [Sustainable Kinetic Sand Toys](https://www.trendhunter.com/trends/kinetic-sand-project-planet.md) - [Miniature Kinetic Sand Tables](https://www.trendhunter.com/trends/homedics-drift-11.md) - [Sensory DIY Toys](https://www.trendhunter.com/trends/silly-putty-nuggets-mixin-lab.md) - [Sensory Dough Toys](https://www.trendhunter.com/trends/playdoh-6-variety-compounds.md) - [Mesmerizing Sand Pattern Sculptures](https://www.trendhunter.com/trends/crystal-sandsara.md) - [Kinetic Artful Sand Tables](https://www.trendhunter.com/trends/arrakis-30.md) - [Carbon-Negative Artificial Sand](https://www.trendhunter.com/trends/artificial-sand.md) - [Adult-Focused Modeling Dough](https://www.trendhunter.com/trends/play-doh.md) - [DIY Colourful Dough Sets](https://www.trendhunter.com/trends/the-dough-project.md)