# Plant-Based Hairstyling Pastes LolaVie's Sculpting Paste is Formulated Without Water By Laura McQuarrie | Published 2024-05-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sculpting-paste References: [harpersbazaar](https://www.harpersbazaar.com/uk/beauty/hair/a60809490/lolavie-sculpting-paste-jennifer-aniston-interview/) & [lolavie](https://www.lolavie.com/products/sculpting-paste)  The latest launch from [LolaVie](https://www.trendhunter.com/trends/the-no-gimmicks-campaign) by Jennifer Anniston is a cleanly formulated Sculpting Paste that recalls a hair product used on set to create Rachel Green's signature look on the set of Friends. “We used a makeshift paste on set, and it would be the last thing we put in the hair,” Aniston told [Harper's Bazaar](https://www.trendhunter.com/trends/olive-june), “We called it ‘dirtying the hair up’, so it’s not so soft and bouncy, and gives it some texture.” This [sculpting, styling paste](https://www.trendhunter.com/trends/pom-drops) is lightweight and provides a medium hold for all hair types. The 99% naturally derived formula is vegan, cruelty-free and rich in nourishing ingredients like chia seeds, pomegranate, naturally derived saps and a vegan keratin complex. Useful for texturizing hair, taming frizz and smoothing ends, this paste is especially notable because it's a waterless formulation fortified with bamboo essence. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 31% | Activity: 37% | Freshness: 24% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Waterless Haircare Products:** The development of waterless hairstyling pastes emphasizes sustainability and resource conservation in beauty routines. - **Vegan Keratin Formulations:** Innovative vegan keratin complexes provide a plant-based alternative to traditional hair-strengthening ingredients. - **Celebrity-endorsed Beauty Brands:** Celebrity-backed beauty lines, such as LolaVie by Jennifer Anniston, blend star power with high-quality, clean formulations to attract dedicated followings. ### Industries Being Reshaped - **Haircare:** The haircare industry is seeing a surge in eco-friendly, vegan products that cater to environmentally conscious consumers. - **Clean Beauty:** Clean beauty is rapidly growing as consumers increasingly demand products with natural, cruelty-free ingredients. - **Celebrity-driven Brands:** Brands endorsed by celebrities harness their influence to boost market reach and credibility in the beauty sector. ## Related on Trend Hunter - [No-Nonsense Haircare Campaigns](https://www.trendhunter.com/trends/the-no-gimmicks-campaign.md) - [Multi-Purpose Hair Styling Balms](https://www.trendhunter.com/trends/multipurpose-styling-balm.md) - [Heatless Styling Balms](https://www.trendhunter.com/trends/heatless-styling-balm.md) - [Convenient Hair Styling Sticks](https://www.trendhunter.com/trends/styling-stick.md) - [Natural Wave-Focused Haircare Products](https://www.trendhunter.com/trends/wave-sprays.md) - [Curl-Defining Hair Gels](https://www.trendhunter.com/trends/hey-curl-scrunching-jelly.md) - [Flexible Hair-Strengthening Sprays](https://www.trendhunter.com/trends/strengthening-hairspray.md) - [Date-Scented Hair Primers](https://www.trendhunter.com/trends/sticky-dates-hair-primer.md) - [Unique Hairspray Formulas](https://www.trendhunter.com/trends/kms-hairstay.md)