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# Futuristic Princess-Like Formalwear
Brenda Mutoni Shows Off Ethereal Gowns and Sculpted Hairstyles

By  | Published 2013-06-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sculpted-hair
References: [thecrypticbeauty.blogspot](http://thecrypticbeauty.blogspot.ca/2013/06/new-magic-model-brenda-mutoni-for-rubin.html) & [rubinsinger](http://www.rubinsinger.com/collections/home/)

Fashion designer Rubin Singer and photographer Surachai Saengsuwan have teamed up to produce an absolutely [stunning editorial](https://www.trendhunter.com/trends/alessandro-micheles) featuring decadent, royalty-worthy gowns and futuristically sculpted hairstyles.

The editorial, titled 'New Magic,' stars Canadian model Brenda Mutoni. Her striking poses and almost religious reverence complement the quiet [elegance of each dress](https://www.trendhunter.com/trends/wild-rose-sparrow), while her tall frame supports each large and artfully designed hairstyle with grace.

Singer's designs are awe-inspiring. His red, strapless ball gown pops from the editorial's pages, falling softly towards the ground with a paper-like quality. His leather bodice has a futuristic feel, and goes perfectly with Mutoni's cylindrical hairstyle, complemented by dainty flowers scattered throughout her coif.

This editorial demonstrates that old ideas can be modernized with a few strokes of creativity. These dresses are just as elegant as formalwear has ever been, but by adding a little [futuristic flair](https://www.trendhunter.com/trends/the-future-is-not-set) here and there -- such as a leather bodice -- and pairing them with some wild and crazy hairstyles, these ensembles become intriguingly new; they're unlike anything that anyone has seen before.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 57% | Activity: 51% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair)

## Key Themes

### What's Driving This Trend

- **Decadent Formalwear:** Opportunity for disruptive innovation in the fashion industry by combining traditional elegance with futuristic elements, such as leather bodices.
- **Sculpted Hairstyles:** Opportunity for disruptive innovation in the beauty industry by creating avant-garde hairstyles that complement and enhance formalwear.
- **Modernizing Old Ideas:** Opportunity for disruptive innovation in the creative industry by reimagining and refreshing traditional concepts with a futuristic twist.

### Who This Affects Most

- **Fashion:** Fashion designers can explore new ways to incorporate futuristic elements into formalwear, creating unique and captivating garments.
- **Beauty:** Hairstylists can experiment with avant-garde hairstyles that push the boundaries of traditional beauty, complementing and elevating formal attire.
- **Creative:** Creative professionals can find innovative ways to modernize and reimagine traditional concepts, infusing them with a futuristic aesthetic and creating something completely new.

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