# All-American T-Shirt Initiatives Scuba Steve Clothing Donates Apparel to U.S. Homeless Shelters By Sarah Moore | Published 2012-07-07 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/scuba-steve-clothing References: [shopscubasteve](http://www.shopscubasteve.com) Scuba Steve Clothing is a T-Shirt company that promotes locally-created goods and uses their profits to donate apparel to those in need. Founded by Steve Johnson, the clothing company donates a blank shirt to the Biloxi, Mississippi homeless shelter Back Bay Mission in exchange for each one that the organization sells. All of their designs are printed on shirts purchased from [American Apparel](https://www.trendhunter.com/trends/clare-v), a company that embraces vertically integrated manufacturing and locally sourced fabrics, and the printing process takes place locally in Mississippi. The company also supports breast cancer awareness by choosing one woman in the area each October and designing a special edition shirt for her. The proceeds from the sales of that shirt are then donated to the woman who inspired the design to help her pay her medical bills. **Contact Information** Scuba Steve Clothing [Website](http://www.shopscubasteve.com) Scuba Steve Clothing on [Facebook](http://www.facebook.com/pages/Scuba-Steve-Clothing-Company/140230916038301) Scuba Steve Clothing on [Twitter](https://twitter.com/#!/REAL_SCUBASTEVE) Scuba Steve Clothing on [Pinterest](http://pinterest.com/scubasteve3/scuba-steve-clothing-company/) ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 41% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Promoting Locally-created Goods:** Opportunity for businesses to support local artisans and promote locally-made products. - **Vertically Integrated Manufacturing:** Potential for companies to embrace vertically integrated manufacturing to have better control over the production process. - **Socially Conscious Initiatives:** Chance for businesses to incorporate social causes into their brand identity and donate proceeds to those in need. ### Where This Applies - **Apparel Manufacturing:** Opportunity for apparel manufacturers to source locally and implement socially-conscious initiatives. - **Charitable Organizations:** Industry that can partner with businesses to receive donations and support community initiatives. - **Healthcare:** Healthcare industry can benefit from partnerships with businesses to provide funds for medical bills and support for patients. ## Related on Trend Hunter - [Hurricane Relief Swimwear Initiatives](https://www.trendhunter.com/trends/goldie-swimwears-campaign.md) - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Veteran’s Day-Honoring Shirts](https://www.trendhunter.com/trends/untuckit-veterans-dayhonoring-shirts.md) - [Homelessness-Supporting Blanket Designs](https://www.trendhunter.com/trends/paul-klein.md) - [Wildfire Relief Apparel Lines](https://www.trendhunter.com/trends/clare-v.md) - [Sleek Seaweed-Based Scrubs](https://www.trendhunter.com/trends/kelp-clothing.md) - [Charitable Shopping Assistants](https://www.trendhunter.com/trends/give-freely.md) - [Activism-Focused Apparel Capsules](https://www.trendhunter.com/trends/aeropostale-1.md) - [Collaborative PatGraphic T-Shirts](https://www.trendhunter.com/trends/respect-tee.md)