# Tutu-Like Scrunchie Packaging This Playful Package by Prompt Design is Like a Mini Dress Up Game By Laura McQuarrie | Published 2014-05-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/scrunchie References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/05/ststephen-scrunchies.html) & [prompt-design](http://www.prompt-design.com/) There may not be a lot of people buying scrunchies in bulk, but if there's a package design cute enough to tempt you into buying just one, it's this one by Prompt Design. The [scrunchie packaging](https://www.trendhunter.com/trends/emi-jay-blind-box) takes inspiration from the natural shape of a skirt or a tutu. Although you might not naturally make this connection on your own, the rest of the packaging is completed with the figure of a woman who is playfully modeling her scrunchie-skirt. The design was created to help the [hair ties](https://www.trendhunter.com/trends/clementine-grove) stand out and appeal to kids. Since the packaging is almost like having a [doll play dress up](https://www.trendhunter.com/trends/barbie-signature-2024-holiday-doll), it's clever and charming, as well as versatile, since the scrunchie need only be secured around the rectangular part of the packaging, where the illustrations easily be changed as needed. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 49% | Activity: 23% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Interactive Product Packaging:** Using playful packaging that encourages interaction and play can increase sales and engage customers. - **Novelty Packaging Design:** Creating unique and eye-catching packaging designs can differentiate a product from its competitors and capture consumers' attention. - **Incorporating Art and Play Into Packaging:** Incorporating elements of art and play into packaging can create a memorable and engaging customer experience. ### Where This Applies - **Beauty and Personal Care:** Innovative packaging designs can differentiate beauty and personal care brands and appeal to a wider range of consumers. - **Children's Toys and Accessories:** Playful packaging designs can be particularly effective in the children's market by tapping into kids' natural inclination towards fun and play. - **Fashion and Apparel:** Unique packaging designs that incorporate fashion and art elements can add value to fashion and apparel products and create a more immersive buying experience. ## Related on Trend Hunter - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Hair Protecting Silk Scrunchies](https://www.trendhunter.com/trends/silk-pillow-scrunchie.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Pump-Up Plush Toys](https://www.trendhunter.com/trends/little-biggies.md) - [Anthropomorphized Bath Products](https://www.trendhunter.com/trends/uoga-uoga-kids.md) - [Accessorized Styling Sticks](https://www.trendhunter.com/trends/style-treat-sweet-to-sleek-treat.md) - [Cookie Tin Beauty Palettes](https://www.trendhunter.com/trends/creative-beauty-palette.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md)