# Bath-Friendly Grooming Toys Moose Toys' Scruff-a-Luvs Begin as Matted Balls to Be Washed By Laura McQuarrie | Published 2018-03-06 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/scruffaluvs References: [toyfair.vporoom](http://toyfair.vporoom.com/MooseToys/MOOSE-TOYS-DEBUTS-NEW-TOYS-NEW-CATEGORIES-AND-CELEBRATES-10-SEASONS-OF-SHOPKINS#assets_44870_123090-1641:19789) & [moosetoys](http://www.moosetoys.com/) At the 2018 Toy Fair, Moose Toys introduced a new range of [lovable plush toys](https://www.trendhunter.com/trends/urupochachan) called ‘Scruff-a-Luvs.’ Unlike many plush toys that line the shelves of toy stores, these surprise-inspired toys begin as “a matted ball of coloured fur with only its eyes showing.” To reveal the animal’s true form, kids must wash and towel-dry the ball, as well as brush and style the Scruff-a-Luv’s fur. Each Scruff-a-Luv comes with its own [adoption certificate, name tag, collar](https://www.trendhunter.com/trends/little-live-pets-ouchies) and hair accessories, such as a brush and decorative clips. The [bath-safe toys](https://www.trendhunter.com/trends/b-is-for-ball) can be washed over and over, creating endless opportunities for kids to style the plush pet’s colorful fur time and time again. While there are few stuffed pet toys that are suitable for regular play in the water, Scruff-a-Luvs add in a realistic component of caring for a living pet. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 71% | Activity: 89% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Surprise-inspired Toys:** Creating toys that offer a surprise element during playtime can captivate children's imagination and enhance their engagement. - **Interactive Grooming Toys:** Integrating interactive elements into grooming toys can provide kids with a more engaging and immersive play experience. - **Reusable Bath Toys:** Developing bath toys that can be repeatedly washed and styled can offer children endless creative possibilities and promote sustainable play. ### Who This Affects Most - **Toy Manufacturing:** Toy manufacturers can explore creating surprise-inspired toys that enhance children's play experiences and promote imaginative play. - **Pet Products:** The pet product industry can consider developing interactive grooming toys that simulate the process of caring for a pet while engaging children in play. - **Sustainable Toys:** The sustainable toy industry can explore the creation of reusable bath toys that promote environmental consciousness while providing children with long-lasting play opportunities. ## Related on Trend Hunter - [Water-Activated Pet Toys](https://www.trendhunter.com/trends/blossom-pets.md) - [Developmental Bath Toys](https://www.trendhunter.com/trends/bath-toy-collection.md) - [Interactive Puppy Playsets](https://www.trendhunter.com/trends/my-puppys-home.md) - [Multisensory Oven Playsets](https://www.trendhunter.com/trends/cookeez-makery.md) - [Plush Guinea Pig Toys](https://www.trendhunter.com/trends/mama-surprise.md) - [Sensory Plush Accessories](https://www.trendhunter.com/trends/mooshmoosh.md) - [Puppy Care Toys](https://www.trendhunter.com/trends/little-live-pets-ouchies.md) - [Furry Fidget Companions](https://www.trendhunter.com/trends/furry-fidget-friends.md) - [Makeup-Themed Dog Toys](https://www.trendhunter.com/trends/makeupthemed-dog-toys.md)