# Party-Inspired Scrub Branding This Rodial Face Treatment is Branded as an "After-Party Scrub" By Laura McQuarrie | Published 2017-10-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/scrub-branding References: [byrdie](http://www.byrdie.com/rodial-after-party-scrub-review) & [rodial](http://www.rodial.co.uk/skincare/our-ranges/super-acids/super-acids-x-treme-after-party-scrub) While there are many face scrubs on the market that serve as restorative treatments, this one from [Rodial's](https://www.trendhunter.com/trends/white-label-AI) Super Acids collection sets itself apart with scrub branding that ties it to a specific ritual. The Super Acids X-Treme After-Party Scrub is described as a product to refresh and "reduce swollen, product-filled pores," which will resonate with many consumers who are in the habit of putting on a full face of makeup when going out for the night. The [three-in-one scrub](https://www.trendhunter.com/trends/dove-mencare-body-and-face-scrubs) is formulated with ingredients like shea butter, glycolic acid and bentonite, all of which play a part in refining, brightening and renewing the appearance of one's skin. Rodial's Super Acids collection also includes a [serum, a cleanser, a peel](https://www.trendhunter.com/trends/skin-sips), as well as the X-Treme Hangover Mask. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 25% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Party-inspired:** Disruptive innovation opportunity: Develop beauty products that cater to consumers' specific rituals, such as party preparation. - **Scrub Branding:** Disruptive innovation opportunity: Create unique marketing strategies that tie products to specific activities or events for increased consumer resonance. - **Restorative Treatments:** Disruptive innovation opportunity: Design face scrubs that not only exfoliate but also offer additional benefits for consumers seeking rejuvenation and pore reduction. ### Industries Being Reshaped - **Beauty Products:** Disruptive innovation opportunity: Introduce innovative ingredients and formulations into the beauty market that address specific consumer needs, such as pore refinement and skin renewal. - **Marketing and Branding:** Disruptive innovation opportunity: Develop creative marketing techniques that go beyond traditional advertising, by associating products with specific activities or events to capture consumers' attention. - **Skincare:** Disruptive innovation opportunity: Explore new ways to enhance the efficacy of face scrubs by incorporating multiple functions, such as brightening, refining, and rejuvenating the skin. ## Related on Trend Hunter - [Pro-Grade Facial Cleansers](https://www.trendhunter.com/trends/expert-cleanser.md) - [Revitalizing Active Microscrubs](https://www.trendhunter.com/trends/active-microscrub.md) - [Pudding-Like Exfoliating Creams](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask.md) - [Raspberry-Inspired Sugar Scrubs](https://www.trendhunter.com/trends/raspberry-fizz.md) - [Dessert-Inspired Facial Masks](https://www.trendhunter.com/trends/sundae-scoop-wash-off-face-mask-set.md) - [Counter-Wellness Skincare Collections](https://www.trendhunter.com/trends/party-of-you.md) - [Multi-Functional Moisturizing Scrubs](https://www.trendhunter.com/trends/moisturizing-scrub.md) - [Science-Led Body Care Collections](https://www.trendhunter.com/trends/rehab-retreat.md) - [Triple-Action Skincare Scrubs](https://www.trendhunter.com/trends/dove-mencare-body-and-face-scrubs.md)