# Programmable Belt Buckles The Scrolling Belt Buckle Sends Silent Messages Across the Room By Elise Ying-Hei Ho | Published 2012-11-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/scrolling-belt-buckles References: [thinkgeek](http://www.thinkgeek.com/product/7c60/?pfm=homepage_BestDeals_3_7c60) Living in a country with freedom of speech means you can say whatever you want, so why not make a statement with your programmable scrolling belt buckle? While it's probably impossible to keep these lit all the time, depending on messages programmed, it's good to know that there is an off button for these contraptions. The scrolling belt buckles can hold up to [six messages](https://www.trendhunter.com/slideshow/quote-display-device), each with a maximum character count of 256, which is almost twice the amount [Twitter](https://www.trendhunter.com/trends/twitter-3d-gadget) lets you use. This literal statement item is excellent for flashing crazy messages to friends or even strangers across the room and what better way to catch someone's attention than with a scrolling marquee of all the colors of the spectrum. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 5% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Programmable Belt Buckles:** Disruptive innovation opportunity: Develop a range of customizable belt buckles that can display personalized messages for self-expression. - **Scrolling Marquee Accessories:** Disruptive innovation opportunity: Create scrolling marquee accessories for other items like hats, bags, or shoes to make a stylish statement. - **Tech-enabled Fashion:** Disruptive innovation opportunity: Merge fashion with technology by integrating programmable elements into clothing and accessories. ### Sectors Adopting This - **Fashion Accessories:** Disruptive innovation opportunity: Explore the market potential for programmable fashion accessories, such as belt buckles, in the fashion industry. - **Personalization and Self-expression:** Disruptive innovation opportunity: Develop products that allow individuals to express their unique personalities and messages through wearable technology and accessories. - **Digital Signage and Advertising:** Disruptive innovation opportunity: Apply the concept of programmable scrolling messages to other forms of digital signage and advertising to capture attention and engage audiences. ## Related on Trend Hunter - [Concealed Cowboy Belt Buckles](https://www.trendhunter.com/trends/truckle.md) - [Connected Conference Badge Wearables](https://www.trendhunter.com/trends/programmable-display.md) - [Customizable Workplace Productivity Lights](https://www.trendhunter.com/trends/busy-tag.md) - [Wearable Communication Vests](https://www.trendhunter.com/trends/inxects-vest.md) - [Delightful Smart Messaging Systems](https://www.trendhunter.com/trends/smart-messaging-system.md) - [Sleek Illuminating Runner Belts](https://www.trendhunter.com/trends/lumabelt.md) - [Gesture-Controlled Turn Signal Armbands](https://www.trendhunter.com/trends/flasher-armbands.md) - [Screen-Packing Gaming Mice](https://www.trendhunter.com/trends/advanced-gaming-mice.md) - [Emergency Tracking Belt Designs](https://www.trendhunter.com/trends/arcade-x-recco-stretch-belt.md)