# Social Media-Sourced Billboards The Scribe Billboard Features Artwork Based on People’s Tweets By Simal Yilmaz | Published 2013-04-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/scribe-billboard References: [springwise](http://www.springwise.com/marketing_advertising/in-mexico-billboard-houses-artist-designs/) & [scribebillboard](http://www.scribebillboard.com/) A Mexico-based paper company called Scribe has created the Scribe Billboard as part of its [marketing campaign](https://www.trendhunter.com/trends/beige-billboards). It is a temporary home designed by architect Julio Gomez Trevill for artist Cecilia Beaven to live in for 10 days, as she paints a mural based on onlooker’s tweeted requests. This brilliant idea has created tremendous traffic for Scribe within the [social media atmosphere](https://www.trendhunter.com/trends/mosaic-north-america). The campaign allowed the public to be included in the construction of the billboard, creating an [interactive community experience](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood). Scribe even hyped up their campaign even more by bringing in the famous Mexican band Molotov to play on the high-rise home while the artist painted. The billboard home campaign has resulted in Scribe substantially increasing their audience and followers. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### What's Driving This Trend - **Social Media-sourced Artworks:** Companies can create interactive experiences through social media-sourced artwork and murals. - **Crowdsourced Marketing Campaigns:** Marketing campaigns that invite public engagement can foster a sense of community and increase brand loyalty. - **Social Media-marketing Synergy:** The connection between social media and marketing can be used to leverage each other and create mutually beneficial opportunities. ### Who This Affects Most - **Marketing and Advertising:** The use of crowdsourcing via social media can revolutionize the marketing industry and lead to new innovative campaigns. - **Art and Design:** Emphasizing public engagement in art through social media-sourced ideas can open up new possibilities for artists and designers. - **Social Media Technology:** The synergy between social media and marketing can pave the way for new social media technological innovations and integrations. ## Related on Trend Hunter - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Personalized Grocery Billboard Campaigns](https://www.trendhunter.com/trends/tesco-ireland-1.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Creator-Friendly Initiatives](https://www.trendhunter.com/trends/creatorcentric-billboard.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Wishlist-Spotlighting Billboards](https://www.trendhunter.com/trends/sephora-holiday-billboard.md)