# Inhabitable Large-Scale Advertisements The Billboard House Lodges the Artist Creating the Mural By Amelia Roblin | Published 2013-03-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/scribe-billboard-house References: [notcot.org](http://www.notcot.org/post/53218/) & [etcetera001.blogspot](http://etcetera001.blogspot.ca/2013/03/billboard-house.html) A compelling installation can be found in Polanco, Mexico City, that's been aptly named the Billboard House by its creator. Architect Julio Gómez Trevilla was commissioned by Scribe to design an [eye-catching campaign](https://www.trendhunter.com/trends/dreamies-treats) that would express itself as a thought-provoking piece of art in a pair of ways. A large blank canvas was erected on stilts, as was a rectangular enclosure that abuts the back. A steel structure gives the whole setup a sturdy frame while lightweight chipboard clads the interior of the [one-room living space](https://www.trendhunter.com/trends/quadrodesign). The painter hired to produce the large-scale advertisement would live inside, furnished with the domestic comforts of a bed, a desk, a bathroom and a kitchen. The [Scribe Billboard House](https://www.trendhunter.com/trends/scribe-handheld-printer) even includes a terrace with a great view and a playful door and window that punch through the mural. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 82% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Why This Trend Is Growing - **Large-scale Advertisements:** Opportunity for advertisers to create immersive experiences by transforming billboards into habitable spaces. - **Interactive Art Installations:** Artists can engage audiences by merging art, architecture, and advertising to create unique and thought-provoking installations. - **Creative Outdoor Advertising:** Innovative ways for advertisers to transform urban environments and use outdoor spaces as platforms for artistic expression. ### Industries Being Reshaped - **Advertising:** Advertisers can explore new avenues for brand promotion by integrating art and architecture into their outdoor campaigns. - **Architecture:** Architects can collaborate with advertisers to design structures that blend visually striking advertisements with functional living spaces. - **Art:** Artists can leverage advertising partnerships to showcase their work on a large scale while also living within their own creations. ## Related on Trend Hunter - [Pavilion-Style Art Homes](https://www.trendhunter.com/trends/galeria-house.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Liveable Artful Pop-Up Installations](https://www.trendhunter.com/trends/julie-cloos-mlsgaard.md) - [Grey Brick-Cladded Mexican Homes](https://www.trendhunter.com/trends/mad-house.md) - [Otherworldly Fashion Brand Billboards](https://www.trendhunter.com/trends/vollebak-mars-billboard.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Neon Illustation-Donned Buildings](https://www.trendhunter.com/trends/crafted-world-exhibition-1.md) - [Monolithic Custom Residences](https://www.trendhunter.com/trends/casa-catedral.md)